Directed and Managed an Account/Media Team Spending up to $150 Million Annually on National and Local Media CAREER OBJECTIVE & SUMMARY Playing music has many similarities to orchestrating and executing a successful marketing/media plan - the same notes, rhythm, tempo, and dynamics can be arranged in countless ways to appeal to many different audiences, but are only marks on the page until they are performed from the heart!" To obtain an integral media/marketing role in a dynamic organization seeking a seasoned professional with experience as AVP, Media Director with an unparalleled commitment to excellence in Media Execution, Client Services, Marketing, and Account Management I am a dedicated 20 year veteran, working for the same company from 1996-2016; a multi-platform media, marketing, and account services professional, with an expertise in accountable media and effectively driving offline media to online responses efficiently Willing to work in or remotely from Indianapolis for a company looking for an individual who adds value through: Passion! - I am a thought leader, idea generator, and problem solver grounded in scientific principles and research National Experience of 16+ yrs - National Broadcast, National Cable, National Hispanic, and Syndication Local Experience of 20 yrs - Local TV, Cable, Radio, Print, OOH, buying directly in more than 45 local TV DMAs Proven and Effective Leadership - Managed/supervised up to 75 local TV markets, while planning and buying National Cable Problem Solving Skills - Even keeled, prepared with foresight, and calm in the face of finding a smart solution to marketing challenges; intuitively recognizes/corrects an issue before it becomes a problem; presents a solution, rather than a problem Personable Communications - Excels with client and internal communications, including oral, written, presentation, and especially listening skills Trustworthiness/Integrity - Outstanding relationships within the Local and National, Direct Response and Traditional industries Dedication - Grew with one company from Media Assistant to AVP, Media Director Perseverance - Successfully navigated 5 agency name changes during a trend of rapid client growth Highly Organized Team Player - in addition to Media Director on an all media account, served simultaneous roles as Client Services Director and Production Manager for a world-class team Tough Negotiating Skills - Unrelenting negotiation tactics through experience and diplomacy Savvy - unique balance, between profound analytical talents and a pronounced creative acumen . . . between strategic and tactical Goal Driven Work Ethic - Adept at evaluating and forming recommendations to improve ROI and exceed goals/lead metrics
12/2013 to 08/2016
GEOMETRY GLOBAL － Indianapolis, IN
10/2010 to 12/2013
Media DirectorJWT ACTION AVP － Indianapolis, IN
Indianapolis office closed due to primary client's permanent cancellation of all marketing activity) Responsible for executive leadership of the national/local team, instrumental daily stewardship of strategy/execution, and proactive and continuous recommendations to drive maximum ROI through deep attribution reporting and analysis Team success grounded in unparalleled negotiations, maximum added value, and superb client services Highly sensitized to inventories and market conditions influenced by culture, geography, politics, and response landscapes Managed/Directed client-driven goals and execution of marketing initiatives, while ensuring continuity between national and local media campaigns Directed and mentored the supervision of a nimble team of 15+ buyers across 90 local TV markets on researching, planning, buying, negotiating, and consistently exceeding client CPL goals on a +$150 million/yr.
account Personally developed, presented, executed, and optimized sound, strategic national media plans for ITT Technical Institute based on client marketing direction, and managing a national budget of +$50 million, annually Managed, negotiated, bought, tested, and evaluated 30+ National Broadcast, National Cable, and Syndication properties Established network of national media contacts - strong relationships with THE top execs at each network group Leveraged strong industry relationships with partners to negotiate efficient and targeted media plans Focused priorities on national due to substantial expanded national presence by the client In addition to Media Director on an all media account, served simultaneous roles as Client Services Director and Production Manager Regularly educated clients on industry best practices, trends, emerging technologies/opportunities, and targeting strategies Collaborated with analytics team to translate insights/findings into actionable media recommendations/executions Orchestrated multi-platform Hispanic plan with client goal to become immersed in Hispanic culture / brand of choice 2-yr campaign; $50 million/yr.
on National - included National DR, General, Digital, Grass Roots, and Open House events.
10/2008 to 10/2010
Media DirectorMALONE ADVERTISING / MARKET & MAIN MEDIA － Indianapolis, IN
Responsible for meeting/exceeding cumulative National/Local TV goals for direct response campaigns through planning, negotiating, buying, and tracking Led and directed the supervision of a successful team of 15+ buyers across 90 local TV markets on researching, planning, recommending, buying, negotiating, and consistently exceeding client CPL goals on a +$115 million/yr.
account In addition to Media Director on an all media account, served simultaneous roles as Client Services Director and Production Manager Communicated daily with largest client regarding team strategy/implementation and enhancement opportunities for ROI Personally developed, presented, executed, and optimized sound, strategic national media plans for ITT Technical Institute based on client marketing direction, and managing a national budget of +$40 million, annually Negotiated and bought 30+ National Cable networks Closely monitored industry trends and inventory demand to predict schedule clearance Traveled to New York and conference sites to meet with national network reps Planning/buying also included for BRP and Veteran's Affairs Collaborated and participated in new business pitches Led research-based projects to provide actionable insights for client leadership and internal media optimization In partnership with Infotech (MMS), directed the customization of proprietary media buying and tracking software Created and instrumental in stream-lining many of the successful processes and procedures used for largest account.
01/2003 to 10/2008
Associate Media DirectorROMAN BRANDGROUP － Indianapolis, IN
Responsible for direction, management, strategy, and daily stewardship of largest account in the agency Led, supervised, hired and trained a diligent team of 12+ buyers across 75 local TV markets on researching, planning, buying, negotiating, and consistently exceeding client CPL goals on a +$110 million/yr.
account Experienced in buying directly or supervising most of the local TV markets Personally planned, purchased, and optimized National Cable (25+ networks) Employed/coached strong negotiating and optimization tactics Spear-headed executive reports for client/team optimization: creative analyses, competitive, and political insights Crafted and implemented creative roll-outs / tests Directed/devised/managed the design, SOW, functionality, attribution, and reporting of proprietary DR software from inception Data/lead formatting; ISCI formatting and detection set-up; traffic management Led success of transforming once confrontational client/agency relationship to one of collaborative effort and trust/respect; a no non-sense approach; over-delivery was expected, and the norm.
10/1996 to 01/2003
Sr. Media Supervisor/Planner/BuyerBATES USA MIDWEST － Indianapolis, IN
Led, supervised, hired and trained a hard working team of 10+ buyers across 57 local TV markets on researching, planning, buying, negotiating, and consistently exceeding client CPL goals on a +$50 million/yr.
account Researched, planned, recommended, negotiated, implemented, and tracked media vehicles and opportunities for several clients: ITT Technical Institute, Indiana Department of Commerce, Provident Bank, and The Hoosier Lottery This diversity allowed me to gain an appreciation of varying, and sometimes complementary methodologies that media can be utilized, depending on the client Personally planned/bought spot TV simultaneously in up to 15 markets including Los Angeles, National Cable (20+ networks), radio and promotions, newspaper, trade magazines, and outdoor mediums on retail and direct response parameters In 3 years, progressed from Media Assistant to Media Buyer to Sr.
Media Supervisor of the most profitable account in the agency.
08/1994 to 10/1994
CME MARKETING － Ft. Wayne, IN
Free Lance Copywriter Write and produce TV and radio spots.
05/1991 to 07/1991
WFFT － Ft. Wayne, IN
Creative Services and Production Intern Responsible for writing/producing spots and promos while working closely with clients and agencies before, during, and after production (450+hours).
Also performed production assistant work: live camera/audio, floor director, studio set-up.
05/1987 to 10/1996
Department ManagerSCOTTS FOODS, INC － Ft. Wayne, IN
Customer service; merchandising; inventory control; responsible for $40k sales per week.
Directed 6-7 employees with daily operations, scheduling, and review.
01/1989 to 05/1991
Desk ClerkINDIANA UNIVERSITY LIBRARIES － Bloomington, IN
Work Study) Responsible for satisfying patrons by checking out materials and offering information.
BA: TelecommunicationsINDIANA UNIVERSITY － Bloomington, INTelecommunications 3.3
Business and GeographyBusiness and Geography Composed of marketing, management, accounting, economics, buyer behavior, and business law courses; skilled in Spanish
*Special Projects: Part of a team responsible for developing a complete advertising plan (including all media specifications) for Steak 'n Shake restaurants Dean's List; Indiana Higher Education Scholarship Award, 1988-1992
Ad Club, Marching Hundred, Big Red Pep Band, IU Sing Director