Seasoned Media Director bringing extensive knowledge of traditional and non-traditional media strategy, planning and buying.
Traversed the ever changing media landscape from broadcast, print and outdoor plans and buys, to broadcast, print, outdoor, out of home, interactive, digital, social media and SEO.
Managed traditional broadcast, online and print advertising budgets for local, regional and national clients
Defined Media Strategy and tactics
Analyzed, negotiated, implemented and tracked advertising schedules
Estimated and monitored annual department budget
Conferred with social media team, production and web-design personnel
Organized savers clubs events and group travel for prestigious clients across all 32 branch office locations
Established and maintained relationships with community leaders
Organized customer appreciation annual events
Analyzed, planned and purchased statewide television and radio buys
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