Accomplished Strategic Marketing and Media Sales Executive with a broad skill set & demonstrated ability to deliver results.
Political Advertising Sales:
Developed strategic marketing plans and media buys for local and national accounts such as Aetna, VSP, Zions Bank, and Ken Garff Automotive Group.
Managed team of 5 media buyers and all media plans (TV, cable, connectedTV, radio, outdoor, email, direct mail, display advertising, online pre-roll, etc.).
Performed market research and competitive analysis for a diverse list of clientèle in multiple markets.
Researched new advertising technologies to educate and train media staff.
Created & presented campaigns for a diverse list of clientèle, ranging from small local businesses to multi-million dollar national companies.
Provided clients with full service campaigns including research, promotions, market competitive, added value, production, commercial schedules and execution of each element.
Regularly met monthly & quarterly regular business, new business, sports, special projects, and digital sales goals.
Negotiated rates and contracts with direct clients and advertising agencies.
Identified and developed new business opportunities.
Managed station's political rate card and disclosure statements for issue advertisers, Federal and local candidates.
Worked directly with candidates and agencies to implement and follow station guidelines, FCC rules and regulations.
Companies Worked For:
Job Titles Held:
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