Decisive Media Buyer/Planner skilled at analyzing market trends and customer needs to develop highly-effective and targeted advertising campaigns. Expertise in both brand and DR campaign strategy.
Launched aggressive national and local ad campaigns that helped increase customer base and brand recognition for local and national advertisers.
Responsible for all media management of Casino Magic in Biloxi and Bay St. Louis, MS locations, as well as other house accounts.
Primary media placement in spot radio, print and trade publications.
Additional media placement for house accounts in banking, tourism and legal.
Provided customized television ad campaigns to grow local businesses.
Consistently met and exceeded department expectations for productivity and accuracy levels.
Monitored market conditions and competitor activity, and adjusted account sales approach to address latest market developments.
Trained in negotiations and time management.
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