Seasoned Media Coordinator bringing extensive knowledge of media planning/buying, messaging, communications and dissemination techniques and methods.
Initiated groundbreaking online radio campaign for a transportation company, which had significant boost in riders against earlier campaign efforts.
Identified customer needs through market research and analysis.Defined project and company vision, strategies and tactics.Researched, negotiated, implemented and tracked advertising and public relations activities.Researched, negotiated, implemented and tracked advertising Launched and helped manage social media for a new product that was created.
I was responsible for selecting media for advertisement placement on behalf of my clients. I assist clients in achieving their business objectives by recommending the best possible use of various media platforms available to my clients, to generate the maximum return on investment for their media budgets. I also analyze target audiences, reading market trends and understanding motivations of consumers.
I assisted for 20 sales executives, a General Sales Manager, a Director of Sales and Regional Account Manager. I helped execute one of the largest one day concerts in the United States.
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