Seeking a position in the Marketing field that will utilize my strong analytical and communication skills and contribute to the growth of the organization
Coordinated with Media Planners to ensure media plans were up to date with current information.
Conducted daily research on top competitors to evaluate ad placements, ad sizes and frequency rates, and organized data in categorized grids and graphs.
Created monthly interactive reports for reconciliation and performance purposes.
09/2011 to Current
Media Planner/BuyerThomson Reuters － Eagan, MN
Develop and implement space advertising strategy for over 23 internal clients based upon target audience, publication analysis, reach and frequency standards, budget, etc.
Continually monitor advertising media budgets and make recommendations on budget adjustments when appropriate Negotiate lowest rates, best advertising position and maximum value added exposure to extend marketing impact of ad buy Develop strategic vendor relationships and manage these relationships to ensure preferential treatment Coordinate media budget of designated clients with total media buys of approximately $2.2M.
Set up over 250 new items with partnership from vendors and Target India, maintained item data, and helped manage over $25M in vendor income Analyzed advertising sales data weekly and presented findings of correlations and patterns to the Buyers and Business Analysts Functioned as the department contact for all Target stores and distribution centers by offering multichannel support for questions relating to pricing, marketing signage and product quality Merchandise Remodel Coordinator (AppleOne, Contractor) Collaborated with eight Apparel and Accessory departments for proper implementation of merchandise and strategy plans Prototyped store layouts, merchandised adjacencies in Microstation CAD, and maintained store ties while demonstrating high initiative and inventing fresh strategies.
Bachelor of Science: Twin Cities Business and Marketing Retail MerchaUniversity of Minnesota