Planned and implemented digital media brand-awareness and lead generation campaigns revolving around legal case management software and private cloud technology. Developed strategy and executed a yearly budget of $1.5 million dollars across a variety of print and digital opportunities
Planned and implemented paid social media plans for Rescue's largest client – The Center for Tobacco Products (FDA) in their national anti-tobacco campaigns targeting LGBT young adults and Hip Hop youth. Executed successful campaigns with budgets of up to $300k per month, across platforms including Facebook, Twitter, Instagram and Tumblr.
Planned, negotiated and executed display media plans using a variety of digital media tactics to meet key KPI's for several enterprise clients. I managed budgets ranging from 25k-$100k per week. Clients with media plans executed included: National University, National Pen, Constellation Energy, WORX Power Tools, Barco Products and Competitor Group.
Planned, managed and executed all elements of digital advertising for over 50 Political Campaigns. Campaigns with plans I managed, saw a 90%-win rate. Clients I have managed advertising buys for include: Bruce Rauner for Governor, Tim Pawlenty for President, Americans for Prosperity, NRA, Republican Governors Association and numerous ballot measures across the US. Managed campaign billing coordination with publishers for $3-$5 Million dollars' worth of advertising per election cycle.
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