Market-savvy Media Buyer dedicated to driving consumer satisfaction and product visibility through highly-targeted online and offline marketing strategies. Experienced in retail marketing, relationship building and management.
Strong written and verbal communication skills
Strong organization and management skills
Analytical and Strategic Thinker
11+ years of Customer Service
Media Buyer06/2014 to Current Dr Pepper Snapple Group – Plano,
Work closely with markets to identify their needs and challenges and provide solutions-oriented campaign themes.
Cultivate and manage relationships with key clients, vendors and community partners.
Creative Lead - Manage all Usage Rights/Traffic for Radio, TV, Outdoor, Digital and Digital Radio.
Negotiate with multiple vendors against established budgets.
Buy and manage over 50+ markets across the Dr Pepper Snapple Group portfolio.
Media Coordinator09/2012 to 06/2014 Dr Pepper Snapple Group – Plano,
Assisted in Branded Entertainment
Managed Local Radio, TV, Outdoor and Digital Traffic
Managed Added Value with National Networks
Event Management01/2009 to 12/2011 Triple Play Staffing – Garland,
Assist in the planning/execution of events
Super Bowl XLV
Assistant Manager02/2006 to 03/2008 Nordstrom – Frisco,
Managed departmental events.
Managed inventory of merchandise.
Maintained records related to sales.
Trained two new sales associates each quarter.
Bachelor of Arts: General Studies2012University of North Texas