Excellent Writing Skills
Experience in digital, print, broadcast and outdoor media
Assisted buyers with some of our largest clients (Cedar Fair Amusement Parks, Rite Aid, True Value, Pennsylvania Lottery).
Gathered and handled the entering and cleaning up of avails
Worked with the buyers and station reps to resolve billing discrepancies and ensure timely payment
Bought Erie, PA DMA for Pennsylvania Lottery client. Worked with station reps to gather avails and negotiate rates. Built and executed media buys to bring garner further awareness of current games as well as new game launches
Worked with and mentored younger associates
Purchased several TV and radio markets throughout the country for True Value & Rite Aid (Flu, Wellness +)
Negotiated and purchased outdoor for Pennsylvania Lottery & Rite Aid
Assisted with the media buying and planning for the United Way of Allegheny County's Fall Giving campaign
Assisted the Cooper Tires Associate Media Director with planning, executing and presenting the trade media buys. Worked with the trade magazine reps to bring the client new, exciting and never done before creative executions and placed those executions.
Reviewed and gave client approval to pay invoices
Negotiated bonus pages and ads
Media Buyer for TV and Radio for the Pennsylvania Lottery. Erie & Harrisburg (client's home market).
Media buyer for the American Heart Association of Erie "When Hearts Attack Campaign"
Purchased television, radio and magazine to urge individuals to call 911 at the first sign of a heart attack.
Purchased & managed Facebook ads campaigns targeted to Erie and Pittsburgh
Oversaw & mentored assistants, buyer and interns/apprentices
United Way Co-Captain of the MARC USA Pittsburgh office fundraising campaign
Worked with agency team members to brainstorm and execute ways to raise money for our office's campaign and we surpassed our fundraising goal and had a record year
Media Planner and buyer for the United Way of Allegheny County's Fall Giving Campaign
Worked directly with the President of United Way and members of his team to create campaigns, which would raise money to address critical needs in our local community
Developed and executed a media plan, which delivered three times the paid schedule in media bonus weight
Requested and evaluated all packages, negotiated rates and built schedules to reach our target audience
Worked with the client agency to ensure all traffic and creative assets were delivered to stations and vendors timely
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