Marketing WriterJan 2014 to Jan 2016 Comprehensive Logistics － Youngstown, OH
Responsible for developing full suite of marketing materials, including Web content, industry publication bylines, case studies, blogs, award nominations, executive leadership biographies, and other collateral; developing standardized content, and researching and writing new content for company proposals, and quality-checking final submissions; consulting directly with Chief Marketing Officer on the marketing department's direction; and creating and maintaining company presence on LinkedIn and Facebook.
Selected accomplishments: Developed all content for company Web site (more than 100 pages), launched on time in May 2015; updated content continually to maximize SEO Created eight new industry-specific case studies Wrote two feature bylines for placement in automotive trade publications Created name of company blog and wrote several articles, posted on company Web site Established company's first social media presence (LinkedIn and Facebook), and posted new content regularly Interviewed all company executive leaders to develop library of biographies Created standard content for RFQ and RFI business-development responses, reducing proposal development time significantly; content included company history, financials, control methodology, systems/technology, certifications, hiring/retention/training, quality system, implementation strategy Contributed to establishing the marketing department as an integral part of the company's growth and status (new Web site, social media, case studies, visibility as a thought leader through bylines and blog posts.
Senior Marketing WriterJan 2012 to Jan 2014 GENCO － Blawnox, PA
Developed complete library of marketing materials to enhance the company brand while achieving specific content and budgetary goals.
Selected accomplishments: Wrote all content for relaunch of company Web site Researched and wrote several published bylines on industry trends, including omni-channel retail strategies, consumer packaged goods, damage research, recycling in logistics, and retail returns Developed concepts and wrote content for marketing collateral (folders, fact sheets) promoting each of the six business units Researched and wrote numerous case studies Wrote copy in support of several email and public relations campaigns.
Professional WriterJan 2008 to Jan 2012 GENCO － Blawnox, PA
Wrote and edited proposals in support of company's business-development initiatives to expand footprint in consumer & industrial, retail.
healthcare, and transportation space.
Also wrote and edited customer-facing case study "storyboards" highlighting company's continuous-improvement achievements.
Selected accomplishments: Managed the development of a major proposal and supporting presentations that helped to secure a multimillion-dollar contract to provide returns management and repair services for a multinational computer technology company Elevated the quality of proposals by customizing executive summaries, reformatting templates to align with the company's brand, and writing new copy to replace outdated boilerplate content Maintained the company's proposal content database.
Quality Assurance ManagerJan 2003 to Jan 2008 National Technology Transfer Center at Wheeling Jesuit University － Wheeling, WV
Promoted the organization through outreach, marketing, and public affairs initiatives; collaborate with the university on public outreach, campuswide communications, media events, and strategic planning.
Selected accomplishments: Managed communication projects, including writing and editing magazine articles, opinion essays, promotional pieces, concept papers, speeches, and Web site content Consulted directly with the director of public affairs on raising the visibility of the organization, media relations strategy, event planning, press release development, communication strategy, publication design/content, and editorial policy Researched/Edited stories for Technology Innovation, NASA's technology magazine Researched and wrote the quarterly and annual reports for NASA; these reports summarize the work the organization performed on behalf of NASA and its Field Centers Provided public relations expertise and support for annual events such as the International Mining Health and Safety Symposium and Constitution Day Assisted senior leadership with proposals, presentations, and other communications.
Quality Assurance ManagerJan 2001 to Jan 2003 National Technology Transfer Center at Wheeling Jesuit University － Wheeling, WV
Created a product-development process; coached staff members and departments on communications/quality strategies; developed content for synchronous/asynchronous courses for federal, university, and private-sector clients; edited and tested Web sites developed for government programs.
Selected accomplishments: Wrote and edited classroom-based training courses in technology commercialization, licensing, negotiation, and related areas for the NTTC's major federal client, NASA Wrote and edited the NTTC's first online knowledge-on-demand informational pieces for the technology transfer and exporting industries Formulated project-management principles and guidelines as part of the NTTC's implementation of teams.
Communications ConsultantJan 2000 to Jan 2001 William M. Mercer Inc － Pittsburgh, PA
Researched and wrote pay/benefit and organizational communications, and enrollment brochures; developed communication strategies for the healthcare, transportation, manufacturing, and finance industries; wrote copy for the company intranet; developed and wrote articles for internal newsletter; and repurposed content for client Web sites.
Selected accomplishments: Developed client presentations, education pieces, and newsletter to inform employees about business and benefits changes, and choices, policies, and procedures Wrote financial articles that educated employees about retirement program options Designed and wrote the company's first internal newsletter.
Senior EditorJan 1988 to Jan 2000 Development Dimensions International DDI － Bridgeville, PA
Wrote and edited training programs for Fortune 500 clients; developed instructional design for training materials; managed production of materials in various media (CD-ROM, Web based, and print), including marketing pieces, instructional manuals, workbooks, proposals, and books; developed outreach campaigns for program launches; developed and facilitated proofreading and editing workshops; coached associate editors.
Selected accomplishments: Researched, wrote, and edited the company's first self-study training program Led redesign of selection training program Researched, wrote, and edited copy for DDI's first online, intranet-based learning system, and the company's first CD-ROM training program Managed content of DDI Web site and ensured compliance with the company brand.
B.A, Journalism and CommunicationsPoint Park CollegeJournalism and Communications STC Award of Merit
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