Marketing Services Strategist Resume Example

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Jessica Claire
Montgomery Street, San Francisco, CA 94105 (555) 432-1000,
Highly motivated Sales Associate with extensive customer service and sales experience. Outgoing sales professional with track record of driving increased sales, improving buying experience and elevating company profile with target market.
SKILLS & CAPABILITIES Market Research & Data Analysis (Medium-weight) Implementation Planning (Heavy-weight) Software knowledge (Ariana/ Telmar / AMPS/Radio and TV planning) Product Marketing / Development Advertising Pitches Strategic Planning: Communication/Media (Medium Weight) Microsoft Office Suite- Word, PowerPoint, Excel, Outlook 2003/7 (Heavyweight) and Access & Publisher (Medium Weight)
I, Silindile Mafuleka, hereby submit my CV for the above-mentioned position. I have completed an Integrated Marketing Communications Diploma with specialization in Media Management through AAA school of Advertising (IMM certified). I wish to pursue my Honors in Brand Leadership through Vega. I intend to attain working experience whilst furthering my studies in my chosen field
Professional Experience
04/2013 to Current Marketing Services Strategist Bickford Senior Living | , , Duties: Marketing Intelligence and Product Development: Identify and Analyse competitors' market share and activities quarterly to ensure current strategy is still relevant and aligned to the market - Review consumer requirements once a year based on AMPS results to evaluate and implement strategies to increase client revenue - Commission qualitative research to create internal marketing intelligence tools - ensure internal networking with business units to develop strong understanding of what can be provided in order to meet client media objectives and drive business innovation
01/2007 to 01/2007 Chegg | , , Telmar Suite: TNT, RBP, PrintPlan, Transmit, MediaMix (2007)
10/2006 to 02/2009 Media Implementation Planner TBWA\ Hunt\ Lascaris Johannesburg | City, , Duration: October 2006 - February 2009 Clients: Unisa; Khomanani; Nissan; Standard Bank Middle Markets; Mpumalanga Province; International Organization Of Migration; Maltliherb. Duties: Analyst: Compiling & analyzing media trends, target market data, market research, spending patterns analysis; recommend communication solutions & report on & present competitive data recommending communication solutions - Supply post campaign analysis - Assist in the preparation of competitive analysis to Strategic Department using tools such as ADdynamix - Attend client, media owner & buyer workshops, conferences & presentations and internal status meeting as required by the Media Director(s) and report back on these Planner: developing & implementing media plans in agreement to specified criteria that must be adhered to on a timely & cost-efficient basis in accordance to brief by Senior Strategist. - Create detailed spot plans across all media that relate to the strategy/ flow plans by using all available resources & tools available to arrive at the most effective and accurate media plan (Telmar, ADdynamix, AMPS, TGI, ABC's & all other media analysis tools available). - Budgeting (keeping track of & ensure responsible future allocations) - Implementation of communication strategy on accounts such as Khomanani and Standard Bank Achiever - Construct flow plans where needed and manage revisions in consultation with the Strategist. - Create proposal/ media opportunity briefs to media owners that are clear and detailed enough to execute the plan. - Communicate details of the buying brief to the designated buyer at OMD - Monitor the environment the campaign runs in - Use affinities to create a benchmark for effective media planning. Report to: Setshwano Rametse 011 322 3100/3200 Reason for leaving: New Challenge at being a Media Strategist for FMCG client CONFERENCES / Workshops TRAINING / Courses
01/2006 to 01/2006 Media Manager Black Diamond | City, , Introduction to Access (2006) Leadership Member of Employment Equity and Skills Development Committee at Mc Cann World Group Refence Sharon Simelane 082 806 6782 Nazeer Suliman 084 777 5571 Kea Ngcobo 082 882 7420
Education and Professional Training
Expected in Diploma | Integrated Marketing Communications AAA School of Advertising, , GPA:
Qualification: Diploma in Integrated Marketing Communications (IMM Certified) Institution: AAA School of Advertising
Expected in 2006 Certificate | Date Obtained AAA School of Advertising, , GPA:
Qualification: Media Management Certificate Date Obtained: 2006 Institution: AAA School of Advertising
Expected in 1999 Matriculation Endorsement | Merit John Ross College, Richardsbay, GPA:
Qualification: Grade 12 – Matriculation Endorsement with Merit Institution: John Ross College - Richardsbay Date Obtained: 1999
Carry out internal presentations to key stakeholders quarterly in the industry to inform of any trends
Employment Equity and Skills Development Committee at Mc Cann World Group
Amps, Training, Basis, Budgeting, Buyer, Buying, Buying/procurement, Clients, Competitive Analysis, Market Research, Media Plan, Media Planning, Omd, Solutions, Marketing, Increase, Market Share, Networking, Product Development, Transmissions, Access, Account Executive, Advertising, Data Analysis, Excel, Key Accounts, Marketing Analysis, Media Strategy, Microsoft Office, Ms Office, Outlook, Outlook 2003, Portfolio Management, Powerpoint, Product Marketing, Publisher, Strategic Planning, Word, Marketing Communications

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Resume Strength

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Resume Overview

School Attended
  • AAA School of Advertising
  • AAA School of Advertising
  • John Ross College
Job Titles Held:
  • Marketing Services Strategist
  • Media Implementation Planner
  • Media Manager
  • Diploma
  • Certificate
  • Matriculation Endorsement

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