Creative professional with extensive project experience from concept to development. Talents include [areas of expertise].
Reports generation and analysis
Created new departmental procedures manual.
Assessed organizational training needs.
Responsible for creative design for prominent [project].
Performed competitive analysis to make recommendations for future company growth.
Marketing Operations SpecialistApr 2015 to Jun 2015 Marketo - San Mateo, CA
Conducted analysis to address [issue] which led to [positive outcome].
Successfully led key projects which resulted in [positive outcome].
Planned and executed [project].
Demand Generation Marketing Programs SpecialistApr 2013 to Oct 2014 Webroot - San Mateo, CA
Analyzed campaign performance, summarize key insights, and offer recommendations
Tracked and report performance of all email campaigns and KPIs; work closely with Director of Automation to analyze findings, identify trends and recommend a course of action
Monitored critical email sends; ensuring an on time and zero defect delivery Participated in the creation of segment-based strategies, with customized content driven to events (pre/post, webinars (pre/post/on-demand), syndication programs (Briefs/surveys/trial promotions), one-off sends (Whitepapers/infographics) Drove ongoing email campaigns to support customer lifecycle in multiple industries (SMB, MSP, OEM, Partner, a bit of Enterprise) throughout different regions (NA/APAC/EMEA/Japan)
Manage and optimize the design, content, layout, customer segmentation and messaging strategies for B2B email communications
Created and develop targeted and trigger-based email campaigns, delivering tailored marketing messages to segments of the email list
Developed campaign performance reports, provide campaign analysis and implement improvements based on analysis
Developed and implement a testing strategy to ensure ongoing optimization of campaigns (A|B Testing)
Identified new email campaign opportunities based upon prior campaign results, customer support / sales feedback and marketplace/industry trends
Ensure utilization of current best practices and compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM) and deliverability.
Maintain email best practices including for browser/client compatibility, appearance of subject lines and use of images
Defined campaign list pull requirements and available data fields and their relation to targeting and segmentation
Collaborated with stakeholders (VP's, directors, product managers and operations) to drive initiatives to reach key program goals Improve design aesthetics to ensure they are within both brand guidelines and industry best practices Utilized KPIs to determine campaign success and take corrective action as needed
Marketing CoordinatorJan 2012 to Apr 2013 Kony Solutions - San Mateo, CA
Developed sales tracking system that encouraged individual sales representatives to record their data to ensure goals were being met for each quarter
Assisted with web strategy, development, content and promotion including web site, search engine optimization and keyword strategies
Developed and executed integrated lead generation campaigns using Marketo Created, tracked and analyzed marketing spend in relation to budget and spend goals Managed all collateral including print, promotional pieces, advertising and direct mail
Organized and executed internal and external, large-scale events, on and off site Work across geographic regions, aligning program plans with strategic objectives and market opportunities Partner event support: Tradeshows, conferences, seminars/webinars website content, social media engagement and PR planning
Coordinated and supported the production and distribution of internal and external communications, including PDF's and HTML-based mailings e.g., publications, news alerts, surveys, announcements and invitations.
Helped lead database cleanup and other data integrity initiatives Coordinate the transfer of data into marketing databases from various sources and audit the results for accuracy
Business MarketingAug 2011San Francisco University - San Francisco, CA, USA
Business Marketing - Minor in Business Development
Coursework in Fundamentals of Communication, Strategic Sales and Retail Marketing
Pages & Web Forms
& Trade Shows