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Marketing Operations Specialist Resume Example

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MARKETING OPERATIONS SPECIALIST
Experience
05/2014 to Current
Marketing Operations SpecialistPrudential Retirement － Iselin, NJ
  • Manage and execute multi-year marketing strategies through email campaigns and direct targeted participant engagement and financial literacy programs for Prudential's Total Retirement Solutions business.
  • On a national level, motivate employees to join their employer retirement plan, encourage them to increase savings, and guide them to retirement success by implementing elements of behavioral finance theory within communication and education materials and online content management.
  • Received Initiative Leadership Competency award for setting up and implementing "huddle" meeting coordination for workflow and creative teams across sites.
02/2012 to 05/2014
Marketing SpecialistPrudential Retirement － Iselin, NJ
  • Developed strategy for the production of communication and education (C&E) marketing materials for Prudential's clients.
  • Coordinated and implement fulfillment of key deliverables, adhering to strict timelines.
  • Projects included custom printed materials, websites, sales presentations, email campaigns, and client mailings Personal book of business included 75 external companies with over $8 billion in assets under management (AUM).
  • Specialize in Tax-Exempt, Governmental, and Taft Hartley clients, some in excess of $1B AUM Developed and maintained relationships with client facing Retirement Consultants and Key Account partners.
  • Hosted multiple cross-functional, new project "Kick-Off" meetings per week Attendees include representatives from editorial, design, multimedia, compliance, and client facing teams Have personally produced over 50 approved marketing templates available for use by multiple clients, allowing peers to leverage from a library of completed projects for future use Have managed the launch of over 25 interactive websites requiring creation of business requirements, testing, full internal rollout and training, and maintenance Output directly resulted in cost-savings, increases in e-delivery, and user experience enhancements.
06/2011 to 12/2011
Project Management InternPrudential Retirement － Iselin, NJ
  • Created tools using Access database for a team of 10 to manage projects more efficiently, communicate with marketing partners, level set with business partners, and manage risks associated with tight deadlines.
  • Streamlined process for creating 30-40 page quarterly scorecards for 5 teams in department to be shown to VP of Strategy with quarter over quarter analysis for ongoing projects.
  • Reduced a month long process to 3 weeks.
07/2010 to 12/2010
Johnson & Johnson － Morris Plains, NJ
  • Analyzed the performance of 200 new items launched in a 52 week period and identified dollar sales forecast inaccuracies.
  • Determined positive/negative impacts of items in company and total categories by researching data from global CPG Retail tracking information systems and internal analytics systems.
  • Recommended ways to improve projections.
  • Performed market analysis of promotional pricing programs, highlighting Every Day Low Pricing executions by using V-Look Up and Pivot tables to link back with Sales Strategy and Marketing strategies.
  • Developed Trial and Travel Category- A $24MM opportunity for J&J consumers with team.
  • Created process flows for Off-Cycle Price Changes, which will help reduce the time of this pricing action cycle.
Education
January 2012
Bachelor of Science: Marketing South Asian StudiesRutgers University Rutgers Business School － New Brunswick, NJGPA: GPA: 3.5 Deans List 2008-2009 & 2011Marketing South Asian Studies GPA: 3.5 Deans List 2008-2009 & 2011
Interests
Current leadership & volunteer activities * Generations Business Resource group -Site Lead, Diversity Team- Site Lead, Woodbridge Prudential Retirement Network-Event Coordinator, Women's Leadership Forum of Prudential- Board Member, Prudential Rutgers Recruiting Team- Ambassador, Bangladesh Association of New Jersey - Youth Leader
Languages
Bengali (Fluent), Spanish (limited)
Skills
Adobe (Photoshop, book, C, Cognos, content management, client, clients, delivery,editorial, email, finance, financial, functional, Illustrator, information systems, Leadership, market analysis, Marketing strategies, marketing, marketing materials, materials, meetings, Access, Access database, Excel, Microsoft Office, Power Point, multimedia, page, Pivot tables, presentations, Pricing, researching, Retail, Sales, Spanish, Strategy, Tax, Visio, websites, workflow
Additional Information
  • Current leadership & volunteer activities * Generations Business Resource group -Site Lead, Diversity Team- Site Lead, Woodbridge Prudential Retirement Network-Event Coordinator, Women's Leadership Forum of Prudential- Board Member, Prudential Rutgers Recruiting Team- Ambassador, Bangladesh Association of New Jersey - Youth Leader
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Resume Overview

Companies Worked For:

  • Prudential Retirement
  • Prudential Retirement
  • Johnson & Johnson

School Attended

  • Rutgers University Rutgers Business School

Job Titles Held:

  • Marketing Operations Specialist
  • Marketing Specialist
  • Project Management Intern

Degrees

  • Bachelor of Science : Marketing South Asian Studies

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