Established and managed all aspects of successful media and analyst relations programs. Provided high-level support to the CEO and senior management team concerning strategic initiatives. Wrote speaking points/messaging, by-lined articles, speeches, and press releases. Pitched customer and company stories, conducted press tours, and managed all news distribution/tracking. Handled public relations support and media training for the user group. Served as the spokesperson for analysts and press due to savvy marketing and public relations expertise. Delivered integrated public relations support to marketing on all product launches and campaigns. Led efforts to manage a successful awards program that resulted in over 10 awards. Published 10+ articles in diverse trade publications and secured two front-page stories for the business section of the Seattle Times. Developed and executed a thought-leadership webinar program that produced over $270,000 in sales.
Maintained full responsibility for all aspects of internal and external communications for the news, analyst, and awards programs. Provided direct strategic counsel and support to the CEO, Vice President, and product management team. Acted as the spokesperson for analysts and press. Managed external public relations and marketing agencies. Supervised and mentored 2 employees and 5 project consultants. Wrote company content, including presentations, speaking points/messaging, by-lined articles, speeches, and press releases. Designed and implemented a successful value-added reseller, demand generation and partner marketing program. Created and introduced a successful webinar series, which produced $570,000 in revenue.
Participated in daily public relations activities for the news, analyst, consumer, and review programs. Composed press releases, fact sheets, press kit collateral, and client briefing documents. Formulated and wrote PR strategies as well as plans for trade shows, announcements, and product launches. Served on a strategic and creative team responsible for media relations for Microsoft's Windows Digital Media Division, Microsoft TV, and Microsoft's Amazing Windows Experience. Played a key role in all aspects of the Windows XP launch event, including logistics, materials production, scheduling, and press calls.
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