Confident and creative Business
Marketing Professional with 8 years of distinguished performance in the
management and marketing industry. Proactive manager, team builder and tactical
planner with the ability to attract and secure key players in building strong
and lasting business relationships.
Competitive and Strategic planning
Social Media Marketing
Training & Program Development
Marketing Analysis and Campaigns
Management and New Business Development
Marketing & Promotions
Strategic Planning Skills
Mobile & Content Marketing
Co- Managed and helped launch a $1.2 million
6-city interactive brand immersion touring program.
Consulted and helped launch a $300K luxury mobile restaurant new start-up in Dallas, TX.
11/2011 to 12/2016
Marketing ManagerSoHo Experiential － Dallas, TX
experiential programs from concept to implementation including ideation, budget
development, execution, and post-event reporting.
Trains and mentors a team of 100+ promotional models through in person training, online training, and mobile training apps.
Works effectively in a heavily cross-functional, fast paced environment.
Manages all local customer engagement and mobile marketing campaigns.
Responsible for human resource management : includes recruiting, scheduling, and on-boarding.
Development of weekly client timelines, deliverables and handling of day-to-day communication for the following brands: Remy Martin, Bruichladdich, The Botanist, Mount Gay Rum & Cointreau.
03/2009 to 11/2011
LifeStyle Tour Manager: NationwideMarketing Werks － Chicago, Illinois
Coordinated the VZW How Sweet the Sound tour & NFL Training Experience. Managed on-site activations and digital ads.
Trained mobile promo teams to facilitate (UGC) User Guided Content messaging for consumers.
Collaborated with production to identify best wireless product placements during each show.
Generated an increase in product sales to regional VZW retailers through digital advertising.
Created new opportunities for VZW to increase sales and brand awareness in our markets.
Also Emceed, oversaw BA's, negotiated hotels, client services, budgets, and written recaps.
01/2007 to 02/2009
Loan ConsultantMortgage Institute of Michigan － Southfield, MI
Generated leads by cold calling local business, profiling clients, and effectively presenting marketing, advertising, and products to enhance revenues.
Extensively networked with clients to build successful business to business relationships.
Negotiated contracts on behalf of clients.
Met all monthly and quarterly sales goals.
Arranged and scheduled mortgage closings with clients.
Provided excellent customer service to clients.
MBA: International BusinessAmerican InterContinental University － Houston, TX
BBA: MarketingAmerican InterContinental University － Shaumburg, IL