Charismatic and persuasive Marketing Manager offering expertise in media planning, special events and campaign management. Experienced professional who communicates effectively with target audiences through strategic brand management and tactful advertising campaigns.
•Boosted new client traffic by 30% in Spring 2011 for Versa Spa by implementing new cutting-edge marketing strategies.
• Lead account management, strategy, targeting and campaign development for over 50 Sun Tan City locations in the Southeast and Midwest.
•Raise brand awareness through consistent marketing efforts and product campaign launches.
•Cultivate and manage partnerships with key clients, vendors and community partners.
•Handle media purchasing from all media outlets.
•Effectively manage agency and vendor marketing expenses against established budgets.
•Coordinate with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
•Manage project deadlines and monitor milestones through completion stage.
•Collaborate with production team to coordinate effective advertisements and promotions.
•Proof and approve production and printing drafts of promotional materials.
•Provide marketing expertise to all company departments.
•Plan and organize seminars, meetings and retreats.
•Conduct market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
•Monitor competitor activity.
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