Marketing, Branding and Events professional with over fifteen years of proven success in a Business to Business
corporate environment, which includes branding, community engagement, campaign marketing logistics and
trade shows/events. Excellent communication skills, technical and creative thinker, with the ability to drive
initiatives organizationally contributing to long-term operational success.
Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver/GoLive, InDesign) * Eloqua * Microsoft Office Suite *
Salesforce * HTML * WebEx * Mac & PC Knowledge * Skype for Business
February 2008 to CurrentCMD － Norcross, GA
Construction Forecasting and Data Sr.
Marketing Manager (2/14 present) Responsible for design, development and execution of GTM strategies for specific industry verticals or customer segments.
Key activities include assessment of customer insights and identification of target segments for CMD's products, services or solutions offerings through close partnership with the sales force, relevant partners and customers.
Corporate Branding One of four founders of AEC Cares 501(c)(3) a key community service initiative collaboration with two of the most prominent businesses within the construction community, Hanley Wood and AIA (American Institute of Architects).
Also founded the Socialite committee to increase employee interaction and boost company morale.
Successfully managed two rebranding initiatives, which included a company name change, logos, marketing materials, etc.
Responsible for all creative, branding and communications initiatives for every product line across CMD (United State and Canada).
Creative/Product Marketing/Communications Creatively leads the CMD brand across every facet of the marketing continuum and ensure all branding aligns with the company's vision.
Successfully launched numerous product lines and implemented marketing campaigns, including SmartBIM, the company's flagship product.
Tradeshow/Corporate Events In 2015 (through Q2), directly responsible for over $370k in sales generation from tradeshow activities.
Provided a 181% ROI for the latest tradeshow (AHR Expo), with a 62% increase in leads YOY.
Strategically select tradeshows based on the industry segment and company's historical financial data.
Manage every aspect of each show and corporate event, including show selection, booth purchase and layout, theme/design, sponsorships and all marketing campaigns.
Lead Generation Collaborate with sales account managers/directors and product development to better understand our target audience's needs and help derive customer insights that can be applied across the industry/segment.
Effectively use this information to penetrate the construction industry through effective messaging with email drip campaigns.
Also develop and/or co-develop industry specific case studies and white papers.
Marketing Manager January 2000 to February 2008SCM GROUP USA, INC － Duluth, GA
Directly responsible for the overall marketing strategy for SCM GROUP USA, Inc, the 2nd largest woodworking machinery.
company in the U.S.
Maintained an excellent rapport with trade associations and media contacts.
Track record includes a.
100% corporate exposure in trade publications via product advertisements and corporate releases.
for better communication with distribution network and end-users to promote customer growth and retention.
Direct Mail/Advertising/Trade Magazine Responsible for all direct mail activities including research, packaging, concept and design.
Create and design all ad materials, web graphics, direct mail, and brochures from concept to end product.
Online Marketing Created and implemented a dynamic website that generated leads for the sales team.
Updated the corporate website with up-to-date product information, employment opportunities, events and corporate news.
Designed e-marketing campaigns and e-newsletters to highlight and promote particular machines to both distribution and end consumer.
Tradeshow/Corporate Events Primary source for the company's local and out-of-town trade shows.
Responsible for securing the venue, booth layouts, overall design, and theme or campaign for each tradeshow and corporate event.
Worked with numerous external vendors regarding graphics and promotional items.
Responsible for all marketing materials/direct mail to attract potential buyers.
Budget Management Routinely met with the CFO to review quarterly and annual marketing budget.
Successfully came under budget each year while incorporating new ideas and different avenues of marketing.
Negotiated pricing and developing a media plan annually.
Owner/Senior Consultant May 2002 to February 2009JDezigns － Grayson, GA
Responsible for the initial development and operational management of JDezigns to include short and long-term strategic.
planning, marketing strategy, and implement after sales customer service.
Develop strategic alliances with companies that.
geared JDezigns to grow rapidly in many different industries.
B.A : MarketingThe University of OklahomaMarketing
American Marketing Association (AMA): Professional Member Direct Marketing Association: PR/Communications and Sponsorship Volunteer Omega Psi Phi Fraternity, Inc. Omega Man of the Year Omega Psi Phi Fraternity, Inc. - Social Action Committee Chair American Diabetes Association Volunteer Coordinator Habitat for Humanity Volunteer Coordinator March for Babies (March of Dimes) Team Lead PORTFOLIO & REFERENCES: AVAILABLE UPON REQUEST