Seasoned Account Manager with proven ability to turn around under-performing programs to create highly profitable programs through marketing, training and partner relationships. Fast learner and ability to make rapid response decisions
Catholic University of America
Major: Political Science/International Relations
Bachelor of Arts
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Collaborated with revenue managers to promote new packages and specials
Analyzed performance of all marketing programs to identify the best opportunities for optimization.
Promoted brand awareness through SEO optimization and attractive web design.
Spearheaded the creation of website content management and social media content.
Responsible for analytics and email marketing campaigns
Generated new accounts by implementing effective networking and content marketing strategies.
Identified strategic partnerships and gathered market information to gain a competitive advantage.
Tracked RFPs and bids to develop new business opportunities.
Developed and integrated market plans to efficiently position the company brand within targeted markets.
Managed IT, Customer Service and Research departments
Partnered successfully with Fortune 500 clients to create educational marketing campaigns for community partners
Increased profits by developing, initiating and managing community partner portal and website.
Trained, coached and mentored staff to ensure smooth adoption of new programs
Lead project management for enterprise CRM rollout
Created and executed marketing/PR campaigns for retail and mobile programs resulting in increased customer traffic and sales.
Partnered with national and local sponsors to create marketing opportunities
Planned and executed events and marketing promotions, producing five times target number of leads
Trained and coached a staff of eight including directors, lead teachers and assistants
Managed and oversaw strategic development and execution of on-line, traditional and experiential marketing.
Supervised new product launches including: concepts, formula development, promotions, packaging, advertising/ package copy, displays, merchandising, sales materials and distribution.
Managed brand budgets exceeding a cumulative $50MM.
Developed and executed integrated marketing plan for test market, including POP materials, radio advertising, and sell-in materials.
Developed integrated international licensing and marketing programs for Latin America and Asia
Managed marketing budget, media buys, photo shoots and production for catalog and website
Developed production of advertising, consumer marketing and promotional plans at both the national and regional levels
Worked with media, on-line advertising, affiliate programs and all marketing efforts to increase traffic
Formulated and implemented new marketing and promotion strategies that doubled gross sales in the last year.
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