As a communications major and a creative individual, I am looking to join a growing organization. I am proficient in internal and external communications and focus on creatively conveying the company's brand image to their target market and beyond. I have real life marketing experience running and coordinating three different brand's marketing department simultaneously. A minor in psychology has given me a broad understanding of social behavior. Along with my strong written and verbal skills and my strategic event planning, I am confident that my personable and innovative style will contribute to your team. I am the perfect candidate for a position that intersects organization and creativity.
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• Marketing Manager for three brands that fall under Rusi Brand Group, Sherpani International, OllyDog, and Ascentials Pro.
• Manage the customer brand experience at the store and customer service level.
• Hire, train, schedule and release staff. Ensure the store properly represents the brand's image
• Point person for the brands marketing agencies.
• Provide product seeding and provide digital assets.
• Ensure the agencies are properly representing the brand image and communication.
• Measuring and monitoring the agency's performance and maximum ROI.
• Implement marketing and brand communications suggested by the companies agencies.
• Email distribution and properly segmenting customer data base into targeted lists for promotional purposes.
• Create creative brief's for email campaigns.
• Developing an email distribution plan to send the right message at the right time to the right target market. Expert in Klavyio software.
• Manage the Instagram and Facebook accounts.
• Manage an intern and create an intern program.
• Work with company freelance photographers to create new digital content.
• Run Facebook campaigns and ads.
• Run effective campaigns for 3 brands within budget.
• Digital Asset management.
• Ensure that the photography for all product across 3 brands is completed when needed for seasonal changeovers.
• Art direct photo shoots with freelance photographers.
• E-commerce web site management and design.
• Monitor sales progress and employ campaigns as needed to boost performance.
• Expert in Shopify Software.
• Attending Trade Shows assist in booth design.
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