Marketing Manager Resume Example
Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Strategic and efficient Marketing Manager with exceptional career success in brand management, public relations and online promotions. Fiscally responsible in monitoring budgets by comparing and analyzing actual results with plans and forecasts.
Successful marketing leader with proven accomplishments in driving market growth and firm profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance.
Interfaced with advertising agencies, publishers, bloggers, and PR firms to fulfill editorial needs for press and media.
Resourceful Marketing Leader that can successfully execute strategic marketing initiatives and effective brand management in both domestic and international markets.
Experienced global business professional having traveled extensively, partnering with multiple international teams to influence strategies and drive marketing success.
Marketing leader with proven history of enhancing corporate marketability through progressive electronic marketing tools and effective corporate messaging. Skilled in motivating teams to conceptualize and develop high-performing campaigns.
Energetic team player supports sales staff by providing sales data, market trends, forecasts, account analyses and new product information while relaying customer services requests. Successful planning marketing campaigns and branding initiatives for product collection. Positive manager of marketing team engaged in advertising, product positioning support and promotion.
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- Helped incorporate product changes to drive customer engagement and firm profits.
- Consulted with product development teams to enhance products based on customer data.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Developed innovative and targeted collateral to support overall branding objectives.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Oversaw and adhered to communications department budget.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Briefed senior executives on monthly projections, product launches and other marketing plans.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Directed successful SEO and link-building campaign to increase website's credibility and drive traffic.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Grew new business connections by strategically networking with industry experts.
- Planned and directed off-site promotional events to attract guests to property.
- Designed and presented social media campaign ideas.
- Performed market analysis and researched latest trends.
- Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
- Assisted in creation of pre-season marketing plans to support department and divisional strategies.
- Adjusted ads to better align with desired consumer audiences and improve conversion rates.
- Planned and executed internal and external events.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Worked with vendors to complete projects according to schedule and specifications.
- Onboarded new customers efficiently by developing database listings, uploading information and defining related lists.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
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Resume Overview
School Attended
- University of Washington
Job Titles Held:
- Marketing Manager
- Marketing Assistant
- Marketing Intern
- Marketing Coordinator
Degrees
- Master of Business Administration in Marketing Management And Research
Bachelor of Applied Science in Information Technology in Marketing
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