Strength Finders: Communication, Intellectualism, Empathy, Individualization.
I am the perfect candidate for a position that intersects organization and creativity. I am fueled by a creative atmosphere and delightfully challenged by operational tasks at hand. I specialize in developing and creating an overarching marketing plan and then delivering all aspects of the paradigm through marketing strategies, mediums, and tasks that feed back into the main goals of the marketing plan.
• Marketing Manager for three brands that fall under Rusi Brand Group, Sherpani, OllyDog, and Ascentials Pro.
• Manage email distribution (1M Subscribers) and properly segmenting customer data base into targeted lists for promotional purposes.
• Create creative brief's for email campaigns.
• Developing an email distribution plan to send the right message at the right time to the right target market. Expert in Klavyio software.
• Point person for the brand's external marketing agencies.
• Provide product seeding and provide digital assets.
• Ensure the agencies are properly representing the brand image and communication.
• Measuring and monitoring the agency's performance and maximum ROI.
• Implement marketing and brand communications suggested by the companies agencies.
• Manage the Instagram and Facebook accounts.
• Manage an intern and create an intern program.
• Work with company freelance photographers to create new digital content.
• Run Facebook campaigns and ads.
• Run effective campaigns for 3 brands within budget.
• Digital asset management.
• Ensure that the photography for all product across 3 brands is completed when needed for seasonal changeovers.
• Art direct photo shoots with freelance photographers.
• E-commerce web site management and design.
• Monitor sales progress and employ campaigns as needed to boost performance.
• Expert in Shopify Software.
• Manage the customer brand experience at the store and customer service level.
• Hire, train, schedule and release staff. Ensure the store properly represents the brand's image
• Attending Trade Shows assist in booth design.
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