Experienced Advertising and Marketing Coordinator bringing years of experience in agency and client fields. Well-versed in identifying client needs to create highly targeted marketing campaigns in both online and offline marketing. Strong team player with the ability to manage multiple projects at once while adapting to changes as they arise.
Oversee advertising services managed by University Communications on behalf of Drexel clients
Act as liaison between internal clients and agency for media planning needs, including coordinating and contributing to production of marketing materials and providing insight to media plans
Create content, grow followers, and increase engagement on the University's social media channels, including the creation of the University's Instagram page which currently has over 4,000 followers
Collect and distribute invoices to ensure payment in a timely manner
Consult with clients to develop PPC campaigns that achieve specific marketing goals
Perform weekly maintenance, analyze campaign and provide clients with performance reports
Develop innovative methods to continuously improve search results while monitoring daily and total spend to ensure clients are within target budget
Account manager of a national 8 million dollar retail account
Act as liaison between client and buyers in 40 individual media markets
Provided explanations and resolutions to client inquiries regarding reports, billing and day-to-day activity in each market
Managed entire process of client billing to ensure accuracy before sending final invoice to client
Trained new buyers on client specific procedures
Planned and executed media buys for small and medium sized TV and radio markets
Negotiated sponsorships, media packages, and rates to ensure maximum value and achievement of marketing goals for the client
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