Builds and maintains strong relationships and partnerships based on trust and confidence, ensuring a solid foundation for successful, effective working relationships. Recognizes the value in developing strong internal working relationships and open communications to help promote a positive working environment and encourage collaborative thinking. Communicates effectively with people of diverse expertise and levels of responsibility; develops rapport easily and motivates other to maximum performance. Successful in branding and product positioning across broad spectrum of consumer and B2B brands, with expertise in channel distribution marketing. Strong management and communication skills. Innovative and strategic thinker. Strong team player whose opinion is valued and respected by creative and account people at the agency, and by clients. Broad client and industry experience, including agency and client side marketing communications.
Marketing Consultant and Account/Project Manager, 10/2003
to Current Gene Pool, Inc – Denver,
Subsidiary of General Electrics and was world's largest distributor of Sun Microsystems.
Managed agency implement new brand identity to tie the company closer to their parent company (GE) and recommended communication strategy to create demand for products distributed through GE Access.
Communications included print advertising, direct mail, sales/tools kits, event planning and promotional material.
Marketing and Advertising staffing firm for Denver talent.
Account Manager responsible for researching, recruiting, matching and placing Denver talent on appropriate jobs, both contract and permanent.
Richmond Homes - Colorado Marketing Manager responsible for implementing local marketing strategies with internal agency and ensuring continuity and compliance with corporate brand.
YOUNG Pharmaceuticals - Developer of high-end medical skin care products for dispensing dermatologist.
Developed brand positioning platform, identity and marketing communications plan to increase distribution within channel.
Pinnacol Assurance - Colorado's premier provider for workers' comp coverage.
Managed advertising campaign development and media placement to grow business within defined target audiences.
Cherry Creek Insurance Group - Managed creative team to develop print advertising campaign.
Hagan Communications - Account Executive servicing agency's clients across several industries.
Responsible for managing creative team and main client contact.
Darwin Branding - Denver strategic branding firm.
Work in conjunction with main brand strategist to develop, evolve and refresh brand stories largely in the early childhood development and non-profit space.
Barnhart/CMI Advertising - Account Supervisor, 04/1998
to 11/2003 GE Access – Denver,
General Electric) - largest worldwide distributor of Sun Microsystems Responsible for strategic development and implementation of corporate brand identity across 40+ brand units, including Sun Microsystems, StorageTek, Hewlett Packard, Extreme Networks, Nokia and VERITAS.
Planned, coordinated and implemented large scales corporate conferences and events.
Designed and implemented extensive corporate communication architecture and graphic standard guidelines.
This resulted in increased brand awareness and market share, and positioned the company as a recognized leader in IT distribution.
Defined and enforced brand standards, graphic and legal requirements for all vendor partners.
Launched positioning/messaging strategy, which analyzed internal views regarding product/company positioning to external perceptions of the brand.
Developed and implemented quarterly marketing communication plans among all business units, aligning marketing strategies to effectively and efficiently meet business goals.
Managed all facets of integrated marketing communications campaign, including advertising, media, public relations, collateral, direct mail, trade shows and interactive.
Oversaw creative process/development to ensure strategy was intact, deadlines met and budgets adhered to.
Developed and grew account team to nine professionals, maintaining a motivated and effective staff.
Lowry - former Air Force base remodeling project Responsible for overseeing brand development and all marketing communications.
Developed and implemented master planned community launch and brand campaign with great success and exceeded business goals, leading to 100% residential sell-out within the first year.
Initiated ongoing commercial marketing efforts to achieve desired goal.
Played an integral role in the development and launch of the web site and extranet.
Won several awards including community of the year in 1999 and was recognized as the national model for air force base redevelopment.
BedandBreakfast.com Played an integral role in the pitch for the BedandBreakfast.com business.
Preparation required the development of an extensive consumer and B2B marketing communications plan at three different budget levels.
Ultimately won the $4 million consumer account and managed all branding efforts, including national radio, print and online media.
Sonic American Drive-In - Assistant Account Manager, 10/1995
to 04/1998 Barkley & Evergreen Advertising – Kansas City,
Acted as liaison between client and internal creative department to define needs and meet objectives.
Acted as liaison between 7 field offices and the national agency, ensuring all promotional activity was communicated consistently and executed regionally.
Involved in strategic planning for national TV and radio.
Handled all facets of print and broadcast production including, talent usage, voice-over sessions, editing sessions and creative development.
Developed and implemented several promotional programs, including sponsorships with Dr Pepper and the Kansas City Royals.
Handled all co-op financials and special promotions.
Assistant Account Executive, Cellular One
Responsible for developing and executing all regional advertising campaigns including, print, radio and TV.
Account Coordinator, Lee Apparel Company
Coordinated implementation of national cause marketing promotion campaign, Lee National Denim Day, a multimedia fundraising promotion for breast cancer awareness, which exceeded projected goal by $425,000.
Bachelor of Journalism: Business Communications,
University of Kansas - Lawrence,
Kansas Business Communications