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Marketing Communications Specialist Resume Example

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MARKETING COMMUNICATIONS SPECIALIST
Professional Profile
Adaptive and results-driven leader offering successful experience driving brand recognition, revenue improvements, and effective messaging. 
Qualifications
  • Partnership Marketing
  • Business Development
  • Event Planning and Execution
  • E-mail Marketing
  • Customer Relationship Management (CRM)
  • Marketing Collateral
  • Tactical Planning
Relevant Experience
Awarded “Presidents Award 2015” for demonstrating true passion for the mission of the company, and high level of creativity. Major projects include creating materials for CEO to use at national events, OSHA and Department of Labor meetings, and other high level clients, create annual report on company's mission and goals, improve strategic messaging and analyzed company's outreach efforts to create data-driven decisions. 
Experience
Marketing Communications SpecialistCompany Name | City, State | Jan 2015-Oct 2016
  • Implement, design, and maintain email marketing campaigns
  • Generate website content and update existing website using HTML code
  • Design and create brochures, quarterly/monthly reports, infographics, and other marketing collateral
  • Penetrate new markets and clients through strategic planning, competitive analysis, product concepts, advertising, collateral, promotions, trade shows, and communications
  • Follow corporate brand guidelines to enable brand consistency across campaigns
  • Support production of various proposal volumes under tight time constraints
  • Create graphic materials for the company website
  • Edit and revise all marketing content to guarantee the highest quality of writing
  • Prepared briefings for shareholder meetings
  • Write and edit company whitepapers, emails, newsletters and web content
  • Plan and publicize events, including negotiating vendor contracts and designing promotional materials
Marketing CoordinatorCompany Name | City, State | Apr 2014-Jan 2015
  • Coordinate and deliver email campaigns
  • Develop price quotes, presentations and proposals to Territory Sales Managers
  • Strategize to achieve sales targets, brand awareness and creative marketing
  • Research competitive products by evaluating market share, pricing and advertising
  • Plan and execute promotional activities including print, media, tradeshow and direct mail
  • Provide post-event reports, analysis, and regular status reports on marketing programs
  • Project management of internal sales and marketing projects
  • Create, deliver and edit marketing materials
  • Supervise social media outreach and deliver content via LinkedIn, Twiter and FaceBook
  • Promote new products through public relations initiatives
  • Create and manage video content
Market Manager/Business DeveloperCompany Name | City, State | Apr 2013-May 2014
  • Plan, manage and execute promotional events to increase enrollments and sales conversion
  • Negotiate with key administrators, student organizations, and advisors to maximize Kaplan's competitive position by securing volume deals and exclusivity agreements
  • Recruit, train, and manage part-time marketing staff to achieve increased sales, lead, and business results
  • Develop effective and creative ways to promote sales through grassroots marketing activities on campus that lead to measurable business results
  • Serve as a test prep and admissions expert in assigned products through continual product knowledge training and development
  • Understand campus and industry trends and develop business strategies and tactics to respond to market changes and counter competitive activity, ultimately resulting in increased market share
  • Maintain current records and timely communicate all sales and prospecting activities including sales calls, presentations, group deals, and follow-up activities within their assigned market using a customer relationship management system
IT Technical Recruiter (Marketing & Web Design)Company Name | City, State | Aug 2012-Apr 2013
  • Recruit and manage IT contingent labor for a variety of Fortune 500 companies
  • Exceeded required benchmarks of new business and gross profit added for monthly reviews
  • Determined applicant qualifications by interviewing applicants, analyzing responses, verifying references and comparing qualifications to job requirements
  • Communicate with managers and employees regularly to establish rapport and source new candidate leads
  • Source candidates through job boards, job fairs and social media 
Director of VIP Program & Special Programs CoordinatorCompany Name | City, State | Feb 2012-Aug 2012
  • Developed and planned new programs within the department (corporate VIP program, vow renewal program, expired VIP campaign and Blend your own wine program)
  • Built the VIP department and wine club efforts
  • Responsible for growth, development and maintenance of VIP group memberships
  • Managed and trained department interns
  • Managed VIP department budget and spending
  • Responsible for working with department managers to develop marketing and sales strategies
  • Responsible for sales calls to high value potential customers for VIP, wine sales and private labels
  • Responsible for all marketing, public relations and social media efforts for VIP department
  • Planned and executed annual VIP receptions and events to maximize VIP attendance and VIP sales
Recreation Assistant/InternCompany Name | City, State | May 2011-Aug 2011
Marketing Manager, Commercial & Residential AssetsCompany Name | City, State | Oct 2016-Current
  • Oversee marketing efforts for all commercial and residential entities including Lake Walk Town Center, Traditions Club and Community, Traditions Real Estate Company, TAP Construction, ATLAS Corporate Campus, The Stella Hotel and The Josie Hotel 
  • Market our 1,000 master planned community to potential real estate investors, partners, tenants, homeowners and land owners 
  • Responsible for the corporate brand identity of all William Cole Assets
  • Run all communications and PR efforts for the commercial and residential properties 
  • Create websites and drive social media channels 
  • Work with community partners and developers to draw business to retail tenants
  • Work alongside the Director of Operations and events team to create and drive traffic to our varies entities
  • Create graphics and content to drive traffic to website and blogs
Education
B.S: Recreation, Park and Tourism Sciences Tourism Management Sports ManagementTexas A&M UniversityRecreation, Park and Tourism Sciences Tourism Management Sports Management
Technical Skills
Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Prezi, Salesforce, Pardot, Act-On, Constant Contact, Joomla, HTML
Skills
Advertising, Managing Budgets, Business Development, Client Management, Content, Contracts, Conversion, Customer Relationship Management, Direct Mail, E-Commerce,  Event Planning, Event Management, Hiring, HTML, HR, Negotiation, New Product Development, Payroll, Presentations, Project Management, Proposals, Public Relations, Purchasing, Recruiting, Research, Website Content and Design
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Resume Overview

School Attended

  • Texas A&M University

Job Titles Held:

  • Marketing Communications Specialist
  • Marketing Coordinator
  • Market Manager/Business Developer
  • IT Technical Recruiter (Marketing & Web Design)
  • Director of VIP Program & Special Programs Coordinator
  • Recreation Assistant/Intern
  • Marketing Manager, Commercial & Residential Assets

Degrees

  • B.S : Recreation, Park and Tourism Sciences Tourism Management Sports Management

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