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Marketing & Communications Manager Resume Example

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MARKETING & COMMUNICATIONS MANAGER
Summary
Proven abilities in forecasting and budgeting, as well as managing inventory and profit goals. Strong experience in building and managing integrated marketing and communications campaigns, developing promotional initiatives and implementing social media strategies. Expanded customer base by 15% by consistently delivering goal-surpassing marketing results and ensuring complete customer satisfaction.
Highlights
MS Office (Word, Access, Excel, PowerPoint), Email Marketing Systems (Campaign Monitor), Project Management (Central Desktop by iMeet Central), CS6 Adobe Creative Suite (InDesign, Illustrator, Photoshop), Outlook, Event Management (RegOnline by Lanyon), Customer Relationship Management (Zendesk), E-Commerce Locator (Bullseye Locations), QuickBooks, Windows XP, Mac OS X Web/ Social Media (Facebook, Instagram, Twitter, LinkedIn), Search Engine Optimization (Google Multimedia: Analytics), Pay-Per-Click (Google AdWords), Web Server Administration (Bluehost), Content Management System (Box), File Hosting Service (Dropbox)
Experience
Our BrandsMarketing & Communications Manager01/2013 to 01/2016
  • Managed corporate marketing and communication functions, overseeing an annual $1.5M budget and 6-member team.
  • Lead internal cross-functional marketing team to support digital marketing efforts, including email campaigns, social media promotions, SEO, analytics, outreach and marketing initiatives for an improved end-user experience.
  • Led execution of strategic planning � improved process to clearly communicate brand's vision, messaging, value proposition, brand architecture and positioning.
  • Responsible for event strategy, project management timelines and all event-related activities, start to finish.
  • Selected Accomplishments: � Led market launch of 30 new products and line extensions for the Cadia� brand resulting in over $10M in revenue for 2015.
  • Identified opportunities, researched new product possibilities, while building relationships and collaborating with trade associates and suppliers.
  • Managed in-house design team and consulted with professional agencies to execute marketing creative from brief development through concept evaluation to delivery of the final execution.
  • Successfully established digital engagement through content marketing, improved SEO conversion rates; resulting in strong growth, 25% engagement rate and driving Marketing ROI.
  • Developed profitable sales growth by implementing market strategies & initiatives including but not limited to advertising, point of sale materials, packaging, innovation, and promotions.
SUEDE BAR & LOUNGE, WESTIN BONAVENTURE HOTELLos Angeles, CAOperations & Marketing Manager07/2011 to 11/2012
  • Well established hotel bar & lounge located in the heart of downtown LA.
  • Planned, directed, and managed the daily operations of the establishment.
  • Managed day-to-day productivity including; inventory control, payroll, employee performance, cost-control and customer service.
  • Prepared financial statements, monitored budgets and reconciled expenses.
  • Controlled liquor and food inventory on a POS reporting system and Excel spreadsheets (custom pivot tables reports).
  • Planned special events, created promotional email campaigns, and monitored all social media outlets.
ACCOUNTING & TAX SOLUTIONSCovina, CAMarketing Coordinator08/2007 to 07/2011
  • Professional full-service accounting & tax firm dedicated to providing clients with personalized services in a wide range of financial and business needs.
  • Managed accounting firm's marketing.
  • Built online presence; implemented Google AdWords campaigns, revamped website, and improved SEO.
  • Developed flyers, brochures, and print ads.
  • Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects.
  • Selected Accomplishments: Increased client base substantially; increased revenue substantially by more than 12%, while implementing online marketing and advertising practices in spite of poor economy.
  • Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).
KEHE DISTRIBUTORS, LLCBrea, CA
  • A multibillion-dollar distribution company specializing in specialty, natural & organic, and fresh product marketplace in North America.
Education
Bachelor of Science:Business Administration - Marketing ManagementDecember 2010California State Polytechnic University, Pomona, CABusiness Administration - Marketing Management
Certifications
Adobe Creative Suite 6 Training | RGB Computing | Los Angeles, CA, 2013 California Notary Public | National Notary Association | 2013-2017 Online Marketing Summit | Digital Marketing & Social Media Training | Los Angeles, CA, 2011 Google Analytics & Website Optimizer | Seminars for Success | Glendale, CA, 2011 Google AdWords | Google | Glendale, CA, January 2010 Elementary Spanish Courses | Enforex Spanish School | Madrid, Spain, 2011 Certificate of Hospitality | Apicius Int. Culinary School of Hospitality | Florence, Italy, 2008 Portfolio on Request | Available for Relocation
Skills
accounting, Adobe Creative Suite, Adobe Creative Suite 6, Photoshop, ads, advertising, Brand Management, Branding, brochures, budgets, budget, CA, concept, Content Development, Content Management, content, conversion, Corporate Communications, cost-control, Customer Relationship Management, client, clients, customer service, delivery, direct mail, driving, E-Commerce, Email, Event Management, special events, financial, financial statements, functional, Google Analytics, Illustrator, InDesign, innovation, inventory control, inventory, Team Leadership, Mac OS, market strategies, marketing, market, marketing and communication, Marketing Management, materials, Media Training, messaging, Access, Excel spreadsheets, Excel, MS Office, Outlook, PowerPoint, Windows XP, Word, Multimedia, natural, Notary Public, Online Marketing, Optimization, packaging, payroll, pivot tables, POS, Positioning, Project Management, QuickBooks, reporting, Sales, Search Engine Optimization, Seminars, Spanish, strategy, strategic planning, Summit, tax, Trade Shows, vision, Web Server, Website
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Resume Overview

Companies Worked For:

  • Our Brands
  • SUEDE BAR & LOUNGE, WESTIN BONAVENTURE HOTEL
  • ACCOUNTING & TAX SOLUTIONS
  • KEHE DISTRIBUTORS, LLC

School Attended

  • California State Polytechnic University

Job Titles Held:

  • Marketing & Communications Manager
  • Operations & Marketing Manager
  • Marketing Coordinator

Degrees

  • Bachelor of Science : Business Administration - Marketing Management December 2010

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