Successfully planned and executed a PR launch strategy for more than 45 products with an average of 15-20 articles and previews in top tier titles. Secured 22 editors' choice awards and planned 15 international press events and tours.
- Developed strategies for international and domestic press outreach for over 20 product lines including top tier coverage and product placements.
Government entities - Dubai Police, Dubai Electricity and Water Authority, Dubai Health Authority and Emirates Zoo
Pharmaceutical brands: AstraZeneca, Pfizer, GlaxoSmithKline and Boehringer
Procter & Gamble brands - Gillette Venus, Braun female grooming, Braun Hair Care, Wella, Crest and Oral-B
Nokia, Vertu, Booz & Company, Jazeera Airways, Welcare Hospitals and CNN.
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