Accomplished and versatile professional who delivers consumer insights and recommendations that maximize sales and profits. Experienced in CPG, QSR, and small business.
Led consumer driven vision for Wendy's new Image Activation restaurants and logo, resulting in over 25% increase in sales vs. YAG, and enhancing brand imagery to "A Cut Above".
Developed "DNA" design guardrails for value engineered versions of the Image Activation restaurants, to deliver sales increases (5% to 20%, contingent upon changes) and enhance brand imagery with lower investment.
Leading development of Wendy's new "salad" initiatives based upon consumer need states. Core focus is on category game changers.
Refreshed Wendy's salads platform based on consumer insights, resulting in 4 salad segments and new LTO varieties.
Refreshed Wendy's brand positioning and target, resulting in new advertising campaign, and product strategy.
Segmented QSR users to identify key need states and user segments.
Championed and successfully established Wendy's MROC and Wendy's private, on-line panel. Increased client deliverables by 300%, and saved over $400,000 by conducting research through the panel.
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