Data-driven marketer infusing technical expertise with high-level strategic vision to help brands create rich, innovative and seamless digital experiences while maintaining powerful brand identities across all touchpoints.
Integrated digital marketing technology knowledge in Salesforce Marketing Cloud - ExactTarget, Precision Central/ZetaHub (Zeta Proprietary), Adobe Marketing Cloud, Eloqua, MailChimp.
Skilled in PM tools JIRA, Workfront/AtTask, Aprimo/Teradata, Basecamp.
Adobe Analytics/Omniture, Litmus, ReturnPath, HTML, Google Analytics, Doubleclick, AdWords, Microsoft Office Suite.
04/2016 to Current
ManagerZeta Global － Denver, CO
Zeta is a data driven marketing technology company that helps brands acquire new customers, keep the ones they have for longer and grow their value.
Spearheaded growth of client portfolio comprised of 13 accounts, 20 client relationships and $2.16MM in annual revenue; 38% above 2016 forecast resulting from added project revenue via program upsells.
Brand partners include Vans, Nautica, Kipling, Lucy, Jansport, Aeropostale, eBay, UPS and more.
Prepare and deliver on-site SBRs: analyze past performance, assess strengths and weaknesses, proactively recommend opportunities for program expansion and optimization tailored to the client.
Generate client partner trust by developing a deep technical understanding of email programs and key data elements.
Intuitively speak to overall program strategy and customer journey at each stage of the funnel.
Elevated clients' opinions from detractors to referenceable promoters by exhibiting meticulous organizational skills in bringing structure and efficiency to accounts that were previously mishandled.
Methodically host 8 bi-weekly client status calls covering strategic & analytics presentations, data discussions, day-day campaign execution, email insight reporting and monthly budget tracking.
10/2013 to 04/2016
Digital Account ManagerMerkle, Inc － Denver, CO
is a Performance Marketing Agency and is the largest privately held agency in the U.S.
Executed a $2.5MM annual CRM strategy as account lead and POC for Samsung's Mobile division.
Tactful leader amongst interagency cross-functional teams; comfortable directing large-scale operations while effectively offering recommendations for best practice and operational efficiency.
Polished weekly CRM calendar (~5 ad hocs/week + always-on programs) by segmenting a ~22MM mailable user database into strategically targeted audiences based on historical analysis and KPIs.
Architected and managed a variety of complex multi-touch, dynamic, real-time automated marketing programs.
Created optimization tactics leveraged by deep understanding of client data and Salesforce technology.
Collaborated with third party vendors to develop and produce innovative dynamic email content.
Developed acquisition services and delivered high-volume, segmented campaigns outside client's reachable database.
Delegated production across internal teams (DBAs, Solutions, Devs, Deliverability, Analysts, Creatives) in a concerted effort to deliver exceptional client service in an extremely fast-paced environment.
11/2011 to 10/2013
Marketing and Business Development SpecialistMountain Threads, LLC － CO
Mountain Threads provides niche rental solutions for outdoor adventure seekers across the country by leveraging a uniquely designed and integrated e-commerce/POS platform.
Identified, implemented and reported on all digital marketing initiatives: SEM, SEO, email, PPC, social media, web design, analytics, PR, brand management, etc.
33% revenue growth in Y1; 100% in Y2).
Segmented 1,338 subscribers and distributed tailored email campaigns accordingly; 50.6% open rate.
Augmented company recognition and generated new business via the establishment and maintenance of strategic, mutually-beneficial relationships in the snow sports, hospitality and transportation industries.
Fulfilled all operational facets of a rapidly-growing business while creating efficiency in CRM, order fulfillment, inventory management, delivery logistics, vendor communications, etc.
Analyzed financial position: managed budgets and allocations, examined trends, forecasted revenue, etc.
06/2011 to 09/2011
Social Media Welltok, Inc － Denver, CO
CaféWell, Welltok's premier product, is a social network that aims to promote healthy living and wellness.
Fulfilled the role of Community Manager by developing weekly email campaigns in MailChimp and executed end-to-end promotion management from vendor relationship nurturing to CRM.
Utilized a unique creative vision and succinct voice to drive fun and engaging on-site content creation.
Created unique value props and adoption strategies for the integration of CaféWell into the collegiate market.
Researched competitive landscape and analyzed the strengths and weaknesses of competing products.
B.S: Business Administration International BusinessUniversity of Denver, Daniels College of BusinessBusiness Administration International Business 3.4 Dean's List Award Winner 3.75
University of GlasgowInternational Studies Abroad Glasgow, Scotland