Analyze firmographics of current and previous premium suite holders and work with InfoUSA to purchase lead list for targeted CRM campaign after major suite renovation capital expenditure.
08/2011 to 12/2015
CoordinatorCRM & DATABASE | The Pittsburgh Pirates
Created Tableau reports & dashboards to dynamically track various CRM, marketing, & ticketing initiatives.
Planned, designed, & analyzed fan surveys to provide key insights and reports to management.
Created & manage phone call, direct mail, & e-mail marketing campaigns through the CRM system.
Communicated with Corporate Partnership & Ticketing management on CRM campaign creation and reporting.
Daily data hygiene maintenance of CRM systems (Ticketing & Corporate Partnerships) including: demographic & firmographic data appends, merging, importing new leads, Pirates Charities donations, etc.
New Kids Club app.
Collaborate with end users, managers, and IT to improve the CRM experience for end users.
Provide CRM training and support to Ticket Sales, Corporate Sales, and management.
Design & implement a VBA based Excel & Access process for quickly formatting & analyzing MLB Authentics data for the Manager of Promotions, Licensing & Authentics to assist in sales & inventory reporting, as well as decision making.
Create solution for Retention Manager & staff to obtain preferences and schedule over 7,000 Season Ticket Members into limited number of experiences by utilizing survey software, Excel macros, and creation of a user friendly Access application.
Manage yearly PURL campaign including reporting results of targeted direct mailings, synchronization with in-park Prize Wheel & internal ticketing/marketing departments, & website oversight in partnership with outside vendors.
Campaign's 2015 ticket revenue was approximately $70,000; a 350% improvement over 2014.
Coordinate with MLB Advanced Media (MLBAM), Tickets.com, & internal departments on the creation & fulfillment of numerous fan surveys, sweepstakes, & ticketing initiatives.
Redesign process for distribution & redemption of promotional item rain checks resulting in considerable cost savings & lead time reductions.
Digitization of the in-park Prize Wheel through coordination with Channel 1 Media, & Pirates' IT & Operations Departments resulting in cost savings, enhanced inventory control, game day staffing reductions, & real time access to data
analytics assistant | the pittsburgh pirates.
03/2010 to 08/2011
Hire, train, schedule, & supervise up to 8 Prize Wheel staff & 10 fan surveyors per home game.
Procure & maintain adequate inventory of Rally Passes, prizes, ticket discounts, etc.
for the Prize Wheels.
Import leads collected through various methods into CRM, including in-park text messages, Prize Wheel, online sweepstakes, & miscellaneous ticket & community outreach initiatives.
Compile weekly reports of leads generated through Prize Wheel, fan surveys, sweepstakes, etc.
Planning, execution, & analysis of online & in-park fan surveys via collaboration with Turnkey SE & MLBAM.
Coordinate with MLBAM on creation & fulfillment of over 80 sweepstakes per season.
Digital Marketing | Six Sigma Green Belt | Global Supply Chain Management
B.S: MarketingThe Pennsylvania State University － University Park, PAMarketing 3.48 Media Studies |International Business | Supply Chain & Info Sciences & Technology
Clubs & Organizations: Penn State Marketing Association | Penn State Supply Chain Management Association | Penn State Club Softball Team (Secretary 2007-2008) | American Marketing Association
Copenhagen Business School | Copenhagen, Denmark | Study abroad program
Creating & Managing Global Value Chains | Doing Business in the European Union
com, Council, CRM, decision making, direct mail, e-mail, International Business, inventory, inventory control, macros, Managing, marketing, Access, Microsoft Dynamics, Excel, Microsoft Office, PowerPoint, Word, Oracle, real time, renovation, reporting, Sales, Six Sigma, Microsoft SQL Server, SQL, staffing, Supply Chain, Supply Chain Management, Survey Design, surveys, Tableau, phone, upgrade, VBA, website
Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.
Companies Worked For:
The Pittsburgh Pirates
CRM & DATABASE | The Pittsburgh Pirates
University of Pittsburgh
The Pennsylvania State University
Job Titles Held:
MBA : Marketing | Operations Digital Marketing | Six Sigma Green Belt | Global Supply Chain Management B.S : Marketing Creating & Managing Global Value Chains | Doing Business in the European Union
Create a job alert for [job role title] at [location].