Results-oriented advertising Account Manager who excels in revealing customer needs and delivering solutions with over twelve years of distinguished performance. Portfolio of achievements includes record-setting sales programs, revenue-enhancing process improvements, and high-level team management. Strategic thinker, project manager, and motivator with the ability to drive collaboration across internal and external clients.
•Management supervisor of four largest metro Lexus Dealership Associations (LDA) in the Central Area. Responsible for $20MM annual media budget.
•Co-manage 12 team members and assist in their achievement of business and personal development goals and objectives.
•Utilized industry analytics to develop and implement market-specific initiatives that generated incremental sales and market share for Lexus clients. Introduced Chicago LDA GS multi-platform campaign that helped yield a 47% increase in GS model sales year-over-year.
•Conducted industry deep-dive analysis for the Chicago LDA that identified key areas of opportunity for All Weather Drive (AWD) models and lease penetration. Yielded a targeted CRM plan that helped generate a 15% year-over-year sales increase.
•Singularly managed the Central Region BMW co-ops, spanning nine markets and 34 dealerships across eight states.
•Directed Tier II marketing activities in BMW Central Region; including creative strategy, media placement, copywriting, and tagging.
•Collaborated with internal and external agency partners for timely and successful activation of creative plans, experiential events and local sponsorships. Helped solidify multi-year partnership between BMW and Big Ten Conference.
•Initiated agency-wide invoice reconciliation process to allow 360-degree visibility into pending debits and credits, allowing us to turn budget deficit into budget surplus.
•Supervisor of Lexus Dealership Association (LDA) business for 10 markets and 16 dealerships in the Southeast market, including the Dallas metro market- #1 in regional market share.
•Developed Tier II marketing programs and VIP experiences with clients to attract high-value conquest customers. Helped Dallas metro market achieve year-over-year sales growth in consecutive years.
•Chaired enterprise-wide Best Practice Task Force geared at improving internal agency processes and external client relations. Recognized as distinguished leader amongst the account services team.
•Strategic development and execution of Tier II retail advertising plans for 21 Lincoln Mercury markets in the Southeast. Managed $8.5MM annual media budget.
•Organized and facilitated monthly Lincoln Mercury Board meetings to review budgets and set strategic vision for future creative campaigns and media plans.
•Implemented over 20 successful event marketing campaigns, generating incremental sales opportunities for client.
•Initiated successful launch of regional microsite and search optimization campaign for all Southeast Lincoln Mercury dealers.
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