Local Media Supervisor February 2011 to September 2012Carat USA － Atlanta, GA
manage broadcast media for top tier clients including, Diageo, Red Bull USA and Nokia.
Work closely with planning teams to activate successful local broadcast campaigns and deliver ROI for all clients.
Promoted to senior buyer within six months and supervisor within 9 months.
Recognized as employee of the month - Dec 2011 and Jul 2012.
Media Account Director July 2006 to February 2011Brand Hogs/Varnson Group － Atlanta, GA
led strategic planning, buying and local marketing for word of mouth agency.
Mentored staff of media planners/buyers.
Presented to clients and franchisees.
Managed all aspects of clients' business including: media planning, buying, creative recommendations, billing, local activation, added value and post analysis.
Clients: Krystal Restaurants, O'Charley's, Turner Sports & Entertainment, Red Robin Restaurants, and Sinus Buster.
BellSouth Broadcast Supervisor March 2005 to May 2006Initiative Media － Atlanta, GA
Fully integrated role within planning/account services team to help develop broadcast buying strategies for going to market Proposed, evaluated and negotiated integrated packages including interactive extensions for broadcast media.
Achieved "5th Dot" performance award after only 7 mos.
with company for response to Katrina/Wilma crisis.
Proficient with media buying and planning software including DDS, Strata, Adware, Scarborough, MRI, and CMR, and Simmons data.
Associate Director May 2003 to February 2005Zenithmedia － Atlanta, GA
Managed regional office for New York ad agency.
Communicated and executed media buying campaigns and initiatives for clients including: Miramax, Georgia-Pacific, Lexus and Toyota.
Worked closely with NY/LA planning teams to provide cost and local market information to insure plan objectives were met.
Senior Marketing Communications Manager December 2002 to May 2003Coca-Cola Company － Atlanta, GA
Communicated local market brand strategies and plans to bottlers.
Developed and executed media plans/buys for radio, TV, newspaper and outdoor for local markets.
Initiated merchandising programs achieving a 3:1 return on investment, including sampling and sponsorship opportunities with media vendors to support new product launches.
Media Planning Manager February 1988 to October 2002McKinney & Silver － Raleigh, N.C.
Managed media group responsible for planning, negotiation and implementation of newspaper, magazine and broadcast media (national and local).
Agency billings over $200M with highest profile client Audi of America.
Bachelor of ArtsUniversity of Georgia Henry W. Grady School of J － Athens, Georgia