Marketing and Business Development
Committed to building long lasting and highly profitable business relationships
Dynamic professional with over 13 years of experience in advertising, marketing, new business acquisition, and traditional and new media advertising campaign development. Expertise in cultivating long term business relationships and profitable opportunities. Skilled in impacting organizational presence, profitability, and performance for financial institutions. Accomplished sales leader with proven competency in strategic planning, consultative sales and account management. Experience includes Internet Marketing, Search Engine Marketing, Online Display advertising, Mobile Marketing, Inbound and Performance Marketing.
Strategic Marketing Plans
Customer Journey Mapping
Mobile media (platform development, sales, buying, planning and reporting)
Video/Audio (writing, creative development, buying, planning and reporting)
Multi-channel, Digital and E-mail Marketing
Data analytics software- Tableau
Google AdWords Certified
Google Analytics Certified
Mac and PC proficient
Microsoft Dynamics CRM
12/2016 to Current
Lead Market Research and Strategist SpecialistAgFirst Farm Credit Bank
Executed large scale customer market research project in order to identify and define specific customer segments for market that AgFirst Farm Credit services.
With the resulting 7 customer segments defined, mapped the customer journey for 2 of the most profitable product types.
Then developed the digital marketing campaign plans to reach these segments that includes a value driven content
Responsible for providing primary and secondary market research for AgFirst Farm Credit and 20 Farm Credit Association Banks in the areas of customer satisfaction, advertising testing, product development, product usage, sales strategies, and specific industry trends.
Consult with Association Marketing Managers on overall marketing strategy including make recommendations for strategic marketing alignment.
Plan and execute digital marketing campaigns including search engine marketing, display, remarketing and paid social media for 20 financial institutions with asset size ranging from $250 million to $2 Billion.
Broadcast Television and Digital Account Executive / WLTX News 19.
04/2016 to 12/2016
Responsible for complete sales cycle from identifying prospects to cultivating relationships with small business owners and key economic buyers through presenting, closing & retaining business with advertising clients.
Worked directly with small business owners as well as agencies to increase the value of their broadcast television and digital campaigns.
Charged with attaining budgeted revenue goals by understanding business objectives and marketing strategies to find ways to help achieve the customers goals effectively.
Contacting prospective advertising clients to sell television and digital solutions for broadcasting station.
Managing ongoing account.
Prepare promotional plans, sales literature, and advertising proposals.
Developed and maintained relationships with clients by providing top quality service.
Focused on selling multi-platform, integrated marketing solutions and sponsorship to local businesses.
07/2014 to 04/2016
Vice President of Marketing
Responsible for developing, implementing and executing strategic marketing plans for an entire organizations including managing marketing budgets and campaigns that effectively build brand name recognition and drive member and loan growth for credit unions across the country.
Working directly with CEO's, executive teams and credit union boards to develop strategic planning goals and execute supportive marketing plans.
Developed new credit union clients for the marketing firm that represented a 145% growth in client base in less than 18 months.
Helped to grow the marketing firm from 6 to 13 employees.
Established, hired and trained a digital department of four team members that allowed Your Marketing Co.
to bring all digital servicing client needs in-house including social media management, website and mobile application development, ongoing website management and SEO, digital campaigns across various platforms like Google and Facebook and email marketing.
Developed new business opportunities by speaking at credit union conferences, presenting marketing trends and strategies to credit union CEO's, executive teams and board members.
Broadcast Television and Digital Account Executive / WACH Fox.
02/2004 to 07/2014
Extensive knowledge and experience in, creative copy writing including Broadcast Television advertising.
Exceled at campaign development, business development, Search Engine Marketing and Social Media Marketing.
Providing marketing solutions from traditional media to the newest targeting technologies.
Develop and manage multi-platform branding strategies for local and regional businesses.
Worked to develop new strategies and targeting opportunities for established and potential advertising clients.
Responsible for growing business with existing accounts and diversifying client spend to additional product portfolio as well as growing business from new accounts.
Assessed customers/prospect's needs and recommended most suitable application of products.
Identify and qualify customers and prospects having significant revenue generation potential for products.
Evaluate product offerings against customer's needs, budget and competitors' offerings.
Consistently meet or exceed management defined activity, revenue and product goals.
Exceed monthly revenue goals.
Developed a working knowledge of audience based selling solutions.
Education and Training
Bachelor of Fine Arts: Business Management and MarketingCarnegie Mellon UniversityBusiness Management and Marketing