Directly called on and managed $11mm business through drug accounts including CVS, Duane Reade, Harmon, Navarro, and Discount Drug Mart, as well as worked with regional managers and brokers overseeing all regional drug accounts
Smoothly transitioned entire Tic Tac line from a 37ct item to a 60ct item in all accounts with projected increases in both dollar and unit sales
Successfully introduced Tic Tac Chill and Raffaello at CVS
Implemented new Tic Tac and premium chocolate Christmas programs at CVS projected to drive over $1.5mm in incremental business
Worked along with drug channel leader, calling on Walgreens and Rite Aid
Helped train new drug channel analyst in IRI and proprietary data systems
Specialized in set-up and analysis of Kraft Snack Division trade budgets in addition to continuing Customer Marketing Coordinator functions.
Customer Marketing expert on trade budget working closely with finance
Sales and Marketing point-person on Planters ingredient nuts, worked cross-functionally to redesign entire ingredient nut pallets and cases to ensure flawless execution, thereby retaining over $8mm of sales and opening the door to gain new business
Serving as Snacks trade system expert on Kraft/Nabisco sales transition team resolving differences between Kraft and Nabisco systems and communicating resolution to the field
Restructured trade program to conform to Kraft standards
Streamlined and consolidated all department reports to cut back on ad-hoc reporting requests
Managed all Sales Team funding requests, coordinated forecasts, product allocations and provided information and analysis to the Customer Marketing and Marketing teams.Responsible for the set up and release of trade-rate funds
Coordinated all sales funding requests cross-functionally reducing turn-around time from over a month to one week
Managed forecasts and allocations for all seasonal products, pallets and bonus packs
Tracked several customer programs, administered payment as well as provided analysis on customer performance
Mastered and helped train new hires on Demand Analyzer and IRI systems and used these systems to provide product information and analysis
Field liaison for all funding, forecasting and customer program issues
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