Talented and driven Social Media Expert excelling at leveraging the power of social media networks to boost brand loyalty and visibility. Highly energetic PR professional well-versed in identifying market trends and customer needs. Passionate about fashion.
Conceptualized and implemented corporate and brand communications campaigns for global operating industrial clients.
Developed and evaluated social media campaigns for clients based on knowledge of company objectives and market trends.
Advised clients on blog launches, social media usage and impact on business.
Established effective working relationships with media representatives.
Significantly enhanced product and client recognition to support the sales and marketing teams.
Tracked negative communication about clients on websites, blogs and developed strategies for addressing it.
Devised optimal communications strategies to reach target audiences.
Edited and revised all PR documents for clients to guarantee the highest quality of writing.
Planned and managed various events such as global trade shows, product launches, press conferences, influencer as well as fund-raising events.
Arranged an average of ten interviews and other forms of media contact per week for company executives.
Wrote and edited by-lined articles, press releases, brochures, company whitepapers and web content.
Wrote and developed media kits for various international trade shows, business conferences and media events.
Prepared and revised presentations for client presentations and pitches, including proof-reading.
Reviewed and maintained media distribution database.
Developed and wrote content for corporate website and social media platforms as well as press releases.
Monitored and reported weekly media coverage.
Planned and publicized external marketing events, such as business conferences, cook-offs, readings and interviews.
Managed internal communications, including production and management of newsletters and employee events.
One semester abroad included at the University of Venice / Italy from Feb – Jul 2010
Member of the Public Relations Council of Alabama
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