Savvy communications specialist with a wide-ranging background in marketing and executive communication, employee engagement and branding. Six years of work experience in the marketing/public relations field. Seven years of work experience in the journalism field. Two years of work experience in change management, engagement and adoption.
Developed and implemented an innovative internal communications strategy to improve employee engagement through strategic messaging.
Ran communications and public relations efforts on [Number] [Project type] projects with budgets totaling $[Amount].
Develops and co-manages the change communications for Dimensions, Novant Health's first electronic health record, to all 15 Novant Health acute care facilities with Epic software. Supported the planning and development of the discovery and validation processes of the Dimensions electronic health record. Serves as the communications lead for the Dimensions Acute project. Develops written communications to more than 25,000 internal and external staff, including physicians, and patients promoting and marketing the electronic health record system. Ensures stakeholders are identified and engaged in change adoption and site readiness through communications. Devises optimal communications strategies to reach target audiences. Prepares briefings for shareholder meetings. Develop and manages the change and communications project plan timeline and deliverables. Develops marketing plans to promote Dimensions. Manages the Dimensions Acute project team's SharePoint site on Novant Health's Intranet. Wrote newsletter marketing copy and presentation materials for special projects. Managed the production of videos featuring senior leaders promoting the electronic health record system. Arranged interviews and other forms of contact for company executives.
Wrote press releases and media advisories. Edited and distributed press releases and pitches to local and national media outlets, securing positive coverage in multiple publications. Prepared briefings for shareholder meetings. Maintained membership data and web site. Developed membership strategies. Served as liaison between the executive committee and the membership.
Coordinated, marketed and oversaw the York County Buy Local campaign that encouraged York County's 230,000 residents to buy local goods and services. Spearheaded and managed the annual York County Day program for more than150 state and local legislatures in and 150 guests. Assisted with the passage of the York County Sunday Alcohol Sales Referendum. Managed external communications, including production and management of print and electronic newsletters and business resource guides. Planned and publicized events, including negotiating vendor contracts and designing promotional materials. Wrote, developed and distributed media releases and media kits for newsworthy events. Arranged interviews and other forms of contact for executives. Tracked communication about the organization on websites.
Generated story ideas and transformed them into feature stories for the Lifestyles section of the paper. Compiled and organized information promoting nonprofit events for organizations, including the United Way of York County in my Community News column three times a week. Researched and edited stories from the newswire. Served as a diversity facilitator for McClatchy Newspapers.
Reported on happenings in the Clover and York communities, such as government, schools and businesses. Covered court hearings and wrote crime stories. Researched and investigated stories.
Covered the Tega Cay community, including government and businesses.
Researched and investigated stories.
Business Administration and Marketing coursework
Communications, English, Marketing and Journalism coursework
Research, reporting, government relations, marketing plans, communication plans, marketing, newsletters, newspapers, communication strategies, publications, stories, discovery and validation processes, web site, written communications, oral communications, Microsoft Word, Excel and PowerPoint, SharePoint, Adobe Photoshop, Facebook, Twitter, Foursquare, LinkedIn.
Member, City of Rock Hill's No Room for Racism Committee
October 2007 - May 2014
Graduate, Leadership York County
August 2008 - May 2009
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