Kristin is a marketing professional with a broad skill base for todays fast-growing marketing environment, specializing in demand generation. Kristin has deep experience in high-tech software and hardware, working with WTCNeed, Starboard Storage Systems, Atrato Inc. and Copan Systems. She delivers effective marketing strategies to B2B customers that build credibility among the target community and create mindshare that equates to successful lead generation and sales conversion. She has more than 5 years experience in high-tech marketing and specializes in lead generation, project management, technical execution and sales support for small and medium enterprise companies.This encompassing skill set includes: demand generation planning, targeted customer messaging and automated nurturing and website management – all seamlessly integrated with social media outreach.
WTCNeed has allowed exposure to various technology companies and the ability to sharpen technical skills such as web and app development, multi-step campaign planning and CRM/CMS integration and management across a variety of user platforms. Built successful marketing tools and processes with a focus on social marketing and integrated lead management resulting in high conversion and strong customer relationships.
Participated in bringing the full marketing mix to an early-stage startup technology company. Developed successful promotional and sales oriented campaigns which seamlessly tied to the companies CRM system - providing life cycle visibility and lead reporting capabilities. Starboard has been successfully acquired by SGI.
Wrote and published multiple attributed and bylined articles, white papers, data sheets, press releases and internal marketing collateral. Developed product release strategies, and advertising campaigns.
Ran the front desk, assisted in the briefing center and provided executives and upper level managers with administrative support.
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