Building and managing relationships among diversified personality types.
Strong written and verbal communication skills.
Ability to quickly learn and comprehend new information and concepts.
Action orientation, problem solving and adaptability.
Organizational skills, multi-tasking and priority setting.
Reliability/dependability and strong ethics.
Proficient in multiple applications, including Word, Excel, Project, Power Point, Windows, Adobe.
Independent Contractor, Targetbase01/2007 to 04/2007Provided project-based consulting services to Targetbase in the areas of Marketing Strategy Consultation and Project Management.
Associate Project Manager07/1997 to 11/2006TargetbaseGreensboro, NC
Primary agency representative and strategy consultant to client's Brand Manager.
Led strategy and creative program solutions for client, integrating online and offline media.
Presented campaign strategy recommendations rooted in knowledge of the customer via qualitative and quantitative analysis; product, disease state and industry knowledge; and competitive landscape assessment to effectively target key customer segments.
Established campaign performance goals with client and presented campaign performance analysis on the backend, including ROI metrics.
Presented and sold Targetbase solutions to client teams comprised of multiple stakeholders across functional areas.
Directed competency leads across internal teams to communicate and oversee development of marketing campaign concepts; ensured concepts were on-strategy with stated client goals and objectives.
Responsible for on-strategy and on-budget delivery as well as overall client satisfaction.
Identified new business opportunities.
Forecasted revenue and profitability targets; ensured targets were met or exceeded.
Proactively maintained up-to-date knowledge of client industry, therapies, disease states and competitive landscape. Led project management team in the oversight and delivery of complex, large-scale database management and analytic CRM client engagements worth over 5MM+ in annual company revenue.
Collaborated and coordinated with other interdepartmental teams, vendors and agencies to oversee implementation of projects ensuring accurate, on-time and on-budget delivery.
Created and delivered proposals to clients; secured approval of proposals; managed budgets throughout project life cycles.
Acted as primary liaison between Targetbase and client contacts throughout project life cycles.
Responsible for executional excellence.
Proactively identified, developed and implemented best practices and process standards tailored to the unique drivers of our client's industry.
Managed, mentored and delivered performance reviews to direct reports; trained direct reports and extended team.
Coached team on risk management and strategies to mitigate risk.
Spearheaded development and oversaw implementation of internal knowledge center dedicated to identifying and sharing client industry information with internal team members to ensure consistency in delivery and application of process standards. Worked directly with client contacts to gather and confirm work specifications for creative, database and analytic projects.
Worked with multi-functional teams to define overall project scope and develop implementation plans while additionally coaching extended team members.
Led project oversight, monitored ongoing progress and made necessary adjustments to ensure accurate and on-time delivery.
Managed projects from beginning to end, working with third parties and clients to clarify deliverables and ensure satisfaction.
Led team in implementation of risk management.
Created and delivered cost estimates; tracked and reconciled budgets throughout project life cycles.
Managed and mentored direct reports. Managed planning and execution of moderately complex creative, database and analytic projects.
Communicated project specifications to internal and external team members.
Led project status meetings with the goal of ensuring on-time and on-budget client delivery.
Maintained detailed files on all project components for the project team. Managed planning and execution of low complexity processes and components of more complex projects following established protocols and procedures to ensure successful project delivery.
Worked with team members to support and meet the development of timelines, budgets and deliverable expectations while additionally assisting with billing and financial tracking.
Financial Assistant12/1994 to 06/1997Pascale & Associates Advertising & DesignGreensboro, NC
Facilitated creative solutions via client consultation, concept presentations and strategic recommendations serving as primary liaison between clients and internal teams.
Developed and delivered cost proposals along with tracking and reconciling budgets.
Held ultimate client responsibility for on-time on-budget deliverables and client satisfaction. Managed agency workflow by coordinating client and internal teams.
Conducted weekly status meetings with creative and production staff to ensure quality timelines. Worked with Production Manager to identify best third party vendors to provide printing solutions for client projects.
Coordinated logistics of printing projects to ensure accuracy of deliverables and on-time delivery. Supported agency office manager in all aspects of office management.
Tracked project financial performance.
Assisted with accounts payable/receivable activity.
Routed and QA'ed client proposals.
Bachelor of Science1994University of North Carolina at GreensboroGreensboro, NC, USUniversity of North Carolina at Greensboro Greensboro, NC Graduate: Bachelor of Science, 1994
Management & Marketing, EconomicsBryan School of BusinessMajor: Management & Marketing, Bryan School of Business Minor: Economics
Star Performers Award on multiple occasions
Career history of exceeding performance goals
Specifically requested by top client on three different occasions to work on-site as an extern with their organization, playing the role of an internal employee and mentoring/coaching their employees
Selected for a 4-month externship to Targetbase's interactive department at the corporate office in Dallas, TX to spearhead learning and ultimate knowledge sharing of the website development process and project life cycle
Circle of Excellence Nominee & Winner on multiple occasions
Facilitated creative solutions via client consultation, concept presentations and strategic recommendations serving as primary liaison between clients and internal teams
Database, Budget, Budgets, Clients, Risk Management, Trading, Project Manager, Proposals, Liaison, Project Management, Best Practices, Crm, Customer Relationship Management, Database Management, Drivers, Large-scale, Satisfaction, Solutions, Adjustments, Clarify, Coaching, Cost Estimates, Progress, Project Oversight, Logistics, Printing, Marketing, Associate, Billing, Leads, Marketing Campaign, Metrics, Performance Analysis, Quantitative, Quantitative Analysis, Roi, Accounts Payable, Accounts Payable/receivable, Office Management, Office Manager, With Accounts, Workflow, Award, Excel, Excellent Written And Verbal Communication Skills, Life Cycle, Mentoring, Organizational Skills, Problem Solving, Word, Written And Verbal, Account Executive, Reconciling, Marketing Strategy