Results-driven leader with global brand management, strategic road mapping, product/innovation development, marketing strategy, consumer segmentation, multicultural marketing, pricing strategy, media planning, advertising/campaign development and P&L management across multiple industries including financial services, consumer packaged goods and food/ beverage.. Successful in creating and executing brand positioning, digital and communication plans, business and competitive intelligence, operations, cultivating cross-functional partnerships, and delivering profitable results.
• Directly supported Marketing Director for national campaigns strategy and execution. Liaised with cross-functional teams to ensure organizational alignment on all promos from research, product innovation, market tests, and rollout.
• Spearheaded strategic implementation and national strategy of third party delivery, growing sales by 4% in first year and increasing dinner daypart by 20%. • Led team in strategy and execution of largest experiential brand activations/ influencer events in company history including our largest at SXSW securing 7 million impressions in a single evening and Guinness World Record for most “Contributions to a Painting.”
• Managed/ composed all system-wide internal communications/ publications including video content, newsletters, weekly eblasts, etc.
• Provided support for brand positioning and rebranding project of brand from concept to execution.
• Managed development of franchise intranet website from UAT testing to rollout.
• Supported Director of Marketing on SEM/ SEO strategy. Aligned with SEO manager on introducing and driving a tailored digital strategy for brand.
• Support Field Marketing Team with local restaurant marketing plans and new restaurant openings.
• Responsible for management of brand and Franchise Advisory Council relationship.
• Recipient of 2017 Community Service Award.
• Project manager for national campaigns. Worked with cross functional teams to ensure consistent from innovation to national rollout
• Managed/ composed internal system-wide communications/ publications.
• Managed franchise intranet website rollout, including content, user management, and development.
• Composed/ managed all internal communication from various departments and Brand President.
• Implemented budget tracking system for LocalAdvertising Groups. Send weekly collection and distribution reports to franchisees and franchisor.
• Supported Field Marketing Team with local restaurant marketing plans and new restaurant openings.
• Served as Brand Liaison in planning and execution for FOCUS Brands conference with attendance from over 2,000 franchisees, corporate staff, and store managers.
• Recipient of 2016, January Marketing Center of Excellence Award.
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