Designed and executed a global strategy to engage with premier clients to develop evidence based content aligned and leveraged by programs and campaigns as well as via social amplification.
Developed a "worlds eye view" of our engagements and evangelized a common set of storytelling elements to convey the Avanade brand and vision.
Achieved a 156% growth in evidence development and usage in first year.
Designed and executed the strategy globally to over 20 regional marketers.
Created content guidance and a storytelling framework reflecting the company brand and digital vision.
Engaged across marketing to influence communications, campaigns, social and marketing automation.
Provided guidance to create customer centric presentation materials and blog posts.
Developed a customer advocacy framework for social amplification and insights.
MICROSOFTRedmond, WASenior Marketing Manager01/2012 to 06/2014
Integrated Marketing Planning - Provided go-to-market execution plans for the Server and Tools business to increase product adoption and sales execution.
Lead initiatives for product launch, email campaigns, webinars and other initiatives such as gamification leveraging owned and paid social.
Developed marketing plans with competitive analysis, customer understanding and marketing strategies that drive awareness and purchase intent.
Analytical reporting of marketing impact against business objectives including ROMI and cost per end acquisition.
Lead agencies on creative and content plans including a gamification project that won an "addy" award.
Leveraged demand generation strategies including Paid and Social media, Owned and Third Party email, Telemarketing engines and Gamification.
Customer Reference and Evidence Marketing management - Managed Sales enablement and customer evidence amplification for the Microsoft Server and Tools business, managing a reference desk of five project leads to drive customer to customer calls and RFP fulfillment influencing approximately 200 million in revenue per year.
MIKE KILPATRICKCOMMUNICATIONS PRODUCT MANAGER01/2004 to 01/2010
Owned customer relations, evidence and advocacy for the SQL Server product group, including development of the SQL Server Customer Advisory Network (SCAN), considered one of the most successful advisory boards at Microsoft.
Ensured that "Voice of the Customer" was an intrinsic part of all marketing activities across communications, as well as product roadmap strategy.
Built executive level relations with top-tier partners and customers.
Drove customer/partner activities for some of the largest product launches and advertising campaigns at Microsoft - analyzed the market, handled press relations, and developed written and video materials, in addition to executive communications - cultivated relationships with C-level decision makers to attain leverage.
Championed customer/partner product validation, taking ownership of an advisory board that shaped the long and near-term aspects of the product roadmap (SQL Server) - including on-boarding for early Technology Adoption Programs.
Acted as liaison between Engineering and Marketing, ensuring a good understanding, from the top down, on customer/partner engagements and where to invest in large scale deployments Interacted directly with major press and tier 1 analysts, landing customer driven content in major periodicals and reports.
Developed Case Studies, Whitepapers, Technical Notes and ROI studies to close perception gaps.
Executed from inception the scope and budget for an Enterprise Reference Management solution now utilized globally.
LUX WORLDWIDESeattle, WADIRECTOR OF DEVELOPMENT01/2001 to 01/2003
Headed the company's web & custom application solutions development, business development & sales execution Managed teams of developers to deliver customer scoped projects on time and within budget Developed new business by identifying building relationships from the initial handshake to RFP delivery Drove partner relationships to build out a broader service portfolio Represented the company, at the executive level, by speaking publically and via the web Assessed new and existing technologies to drive methodologies which would best service clients Ensured a pipeline of qualified people for various projects, by constantly searching and profiling the talent pool and maintaining positive relations with this large group of people Personally provided business process consulting and documentation for major clients from inception to execution.
MICROSOFT CORPORATIONRedmond, WATECHNICAL CONTENT MANAGER01/1998 to 01/2001
Provided services for the education of technical audiences, via emerging web technologies, to broaden the reach of content Developed a WebCast initiative for Microsoft Premier Technical Events, from the ground up Drove multiple DVD projects, including distribution and sales Drove a strategic partnership with a media vendor for exclusive services, saving $1.2 million over 2 years Streamlines media processes - enabling thousands of customers access to rich technical content in new multi-media formats Architected content strategy for events such as Microsoft Tech-Ed & Microsoft Exchange Conferences Presented event strategies to executives.
MICROSOFT CORPORATIONRedmond, WALEAD TECHNOLOGY SPECIALIST II, DEVELOPER SALES01/1992 to 01/1998
Provided technical sales guidance to major corporations for Microsoft database technologies and development platforms Mentored a group of eight associates, ensuring a heightened level of sales excellence for the team.
Drove direct revenue via evangelism of SQL Server and development platforms such as Win32 API's Was one of the first sales representatives to build an on-line presence via Compuserve and Usenett.
Represented Microsoft at technical events such as the Professional Developers Conference and TechEd.
BA:US Economic HistoryWESTERN WASHINGTON UNIVERSITY, Bellingham, WAUS Economic History
Certificate, Advanced Interactive MarketingUniversity of Washington School of Business