Well qualified executive with business and management expertise as well as extensive knowledge in practices, policies, and procedures. Strong leadership skills with the ability to approach situations from a creative point of view.
Accountable for daily, monthly and yearly financial performance of the club while driving revenue and managing expenses.
Maintained stat report with KPI's to ensure overall success of all departments.
Ensure the club is meeting or exceeding the daily, monthly and yearly membership and Personal Training forecasts.
Oversee the Fitness Manager and Fitness Classes to ensure the KPI's are met.
Work in collaboration with the Personal Training Department to ensure the gym is meeting or exceeding daily, monthly and yearly Personal Training forecast.
Ensure that all departments are achieving revenue targets by providing the guidance and direction the team needs to effectively hit these goals.
Planning and communication to the team of each department how to reach goals.
Understands the company values and the "No Judgements" Philosophy leading by example. Holding all team members accountable.
Arrange meetings with the under performing staff to provide coaching and progress improvement plans.
Facilitate tours and sold memberships. Set up complimentary Personal Training called Kick Off's to increase PT Revenue.
Meet with the Personal Trainers on a daily basis to go over personal and company goals and plans to hit those goals. Take time to coach each trainer to be successful.
Research and analyze areas to distribute franchises depending on population, geographical conditions and other factors that may affect business.
Call all leads, qualify potential franchisee's that meet franchisor requirements.
Meet and communicate with prospective clients and key decision makers during Discovery Day.
Communicate to candidates financial specifications and other details required in FDD and by the franchise.
Explain advantages of franchised business, services to be rendered, costs, location and financial arrangements.
Sound knowledge of franchise compliance and the ability to clearly explain the FDD to potential franchisee.
Attend franchise trade show to develope new business prospects.
Partner/Operator in the Hackensack location and Partner in Fair Lawn location.
Guided both locations from site selection including all permits and variances.
Set up and operated Hackensack pre-sale office including marketing the location, hiring employees and management.
Fair Lawn maintained Top 3 Overall Sales Nationwide and #1 in NJ with a combined base with over 13,000 memberships between the 2 clubs.
Took action such as in house and outdoor marketing to increase membership levels.
Trained staff and educated staff on importance of guiding prospects thru phone inquiry to setting appointment.
Experienced hiring, firing, evaluating, managing, and motivating employees.
Educated employees on Data Trak and POS systems.
Ensured equipment was well maintained and facility hospital clean to the standards of the Retro Fitness Franchise.
Met with under performing staff to provide coaching and progress improvement plans.
Handled tanning permits and certifications.
Network in local community to increase profile and bottom line profit.
Maintained annual growth in Hackensack to 2.1 Million and Fair Lawn to 2.4 Million.
Maintained high score on Franchise Audits for facility performance and cleanliness.
Fair Lawn was ranked top 3 club and Hackensack top 10 club..
Assisted in launching the Retro Fitness Brand personally selling over 50 franchises including Area Development Agreements and Multiple Franchise Agreements contributing 75 million in revenue and adding approximately 200k members.
Units range 1.5-2.5 million each.
Currently ranked #119 by Entrepreneur Magazine 2018 Top 500 Franchises.
Created strategic development plan that resulted in growth with new and existing franchisees.
Worked with marketing department to understand brand awareness to support sales materials and sales.
Worked directly on all franchise leads presenting the benefits and opportunities of franchising and the Retro Fitness Brand.
Screened all franchisee applicants to be sure they met all financial and franchisee criteria.
Guided the approved leads thru the franchise ownership process focusing on finance, legal and operations.
Maintained clear communication and properly documented all franchise related documents between the franchisee, franchisor, and legal departments to full compliance with the FDD.
Worked hand and hand with the real estate department communicating all aspects from site selection to lease review.
Worked with the General Contractor during the build out communicating time lines and dead lines.
Established long lasting relationships with franchisee's which lead to multiple unit sales.
Dealer Rep for Flex Equipment, lockers and rubber flooring.
Identified and developed new customers within an 8 State Territory.
Strengthened and maintained existing client base with excellent communication skills , education of product line and marketing of new products.
Understood and worked all aspects of the sales cycle including product education, presentation, equipment selection, layout, price quotes, negotiation, order processing, shipping and customer satisfaction follow up.
Trade Show representation.
Awarded Top Sales Representative for 4 years in a row.
Maintained communication with other representatives and corporate headquarters with respect to sales issues, marketing ideas and competitive information.
Created floor plans designs and equipment layout using CAD.
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