Talented and driven Fund Development and Communications Manager with experience in fundraising, donor relations, brand marketing, community partnerships and multi-channel communications. Exceptional interpersonal skills.
Managing multiple priorities
Experienced in multi-culture settings
Microsoft Office Suite
Launched aggressive growth plans with executive director, resulting in a 44% increase in the number of individual donors.
Co-conceptualized and launched the My Scholar campaign, connecting new and existing donors to a Way to Grow family. This campaign increased donor engagement and multi-year pledges.
Developed and implemented an annual spring luncheon to invite new guests. Each year, the number of guests increased (161% overall), with dollars raised at event growing by 130%.
Grew social media presence using SEO, targeted communications, monthly e-newsletter, blogging, and relationships with influencers (Twitter-775%; Facebook-250%).
Increased the number of Way to Grow communications (direct mail, email, personal letters) by 50% in 2015.
Developed and implemented annual gala fundraiser, with nearly 400 guests; included silent auction, live auction, program, entertainment and fund a need. The 2015 annual gala fundraiser raise nearly $250,000 (up 72% since 2013) through sponsorships, silent auction and fund a need donations.
Fund Development & Communications Manager, 03/2013 to CurrentWay to Grow - Minneapolis, MN
Partnered with Executive Director to plan and implement
annual development and communications to support $2.6 million dollar
Assisted in identifying and securing financial gifts and pledges through
donor stewardship and prospect research
Developed and strengthened collaborative
relationships providing necessary donations and volunteers for organization
Analyzed financial reports to monitor progress; worked in FileMakerPro to create real-time reports
Coordinated, designed, wrote content for, and executed branded
mail, email, web, and social media appeals and communications to support fundraising
and communications strategy, working with direct reports and external partners
Co-designed and implemented all aspects of fundraising and relationship-building events, including annual gala, spring luncheon, Way to Grow tours, site visits, individual donor events and donor/volunteer recognition
Developed relationships with local Minneapolis newspapers and reporters to increase visibility of organization and community impact
Sourced new donor CRM database to enhance funtionality and increase fundraising effectiveness
Partnered with corporate team to plan and implement national events; supported local marketing to host successful events.
Co-developed and managed new Holiday Decor process (four billion dollar budget). Assisted in vendor selection, contract negotiation, decor
concept review, communication to senior leaders and detailed coordination with mall teams.
Co-created and designed the first Event Tracking Tool utilizing Microsoft Sharepoint; Tool captures marketing event data across the portfolio, including pre and post-event detail and budget
costs. Monthly event reports shared with senior management, with project finished ahead of schedule.
Created training materials, instructional guides,
FAQs, and provided event support for mall teams; communicated new processes across the portfolio using audio/online web options.
Marketing Associate, 05/2010 to 05/2011General Growth Properties - Minnetonka, MN
Served as creative account
manager, overseeing creative process for properties. Coordinated upcoming media
and creative deadlines. Recommended direction on creative process, editing copy.
agency and internal creative department to utilize desired media and
Worked closely with corporate departments on event promotion, media,
mall websites and social sites.
Initiated on-site management at numerous properties. Managed key budget forecasting, including tracking local
expenses and updating national forecast.
Assisted the vice president of field
marketing with administrative projects, including mall site visits, expense
reports, and employee administration.