Northwestern University Dance Marathon Marketing ChairmanDirected marketing for registration drives raising more than $2.1 million with 2,000+ participants.
· Negotiated and created sponsorship benefit packages for companies such as KissFM, Coca-Cola,
and Whole Foods using digital marketing, print advertising, discounts/giveaways, and sponsorship.
· Managed NUDM's SEM, PPC, e-mail and social media marketing campaigns.
New Business Development and Account Management | Branding + Positioning | Consumer Research,
Targeting + Segmentation | Google Analytics + SEO | RFI/RFP | Print Production | Project Timelines +
Budget | National Merit Scholar | Amateur Chef | Fluent in Spanish and Fearless Client Presentation |
Account Management, B2B, Branding, budgeting, Budget, client management, conversion, Client, clients, delivery, e-mail, financial, focus, Google Analytics, insurance, legal, market
analysis, marketing, New Business Development, Positioning, print advertising, Print Production, profit, quality, Express, radio, Research, RFI, RFP, Fluent in Spanish, strategy, strategic, surveys, television