Experienced Media Planning Professional, with over 15 years advertising agency experience. An extensive background in automotive, also experienced with travel, technology and packaged good clients. Media expertise includes strategic and tactical planning in broadcast, print and digital (search and display).
Manage the Lexus Dealer Association's quarterly metrics reports for 110 markets. Collaborate with Lexus' search team on the management of search campaigns.
Strategic planning of off-line media on several accounts: Levis, Hilton, Stand Up to Cancer, Australian Tourism and Nissan/Infiniti.
Consulted on an automotive new business pitch. Involved with the strategic development and planning process for four media plans for the pitch. Worked closely with the media and new business teams to develop strategies and tactics to meet client objectives (media flights, competitive analysis and budget allocations).
Supervised the Lexus Dealer Association planning team, working with the South and Central field teams.
Worked with both the Lexus National and Lexus Dealer Association teams on broadcast, print and search on several projects. Responsibilities included strategic and tactical planning and implementation of media plans and buys, as well as the day-to-day supervision and maintenance of the accounts.
Managed the National Print media planning and day-to-day media activities for Mazda Automotive.
Supervised the Lexus National Print account ($30MM budget), developing media objectives and strategies, negotiating contracts, supervising planners and assistant planners. As well as daily interaction with the client and publishing community.
Responsible for the stewardship of the Neutrogena media plan. including target audience research, plan implementation and billing oversight.
Highly proficient in Microsoft Office (Excel, Word and PowerPoint)
Media Software: Google AdWords, Marin, Telmar, IMS, MediaTools, DDS, MRI, SRDS, Comscore, Kantar
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