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Freelance Brand Strategist Resume Example

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FREELANCE BRAND STRATEGIST
Summary

I am a senior design executive with experience designing and developing successful men's swim, performance, and underwear lines.

Highlights
  • Conceptual mood boarding
  • Trend & innovation research
  • First pattern drafting
  • Fabric & print direction
  • Vendor relations
  • Flat sketching
  • Garment fittings
  • Spec measurements
  • Adobe Photoshop
  • Illustrator
Accomplishments

Personal men's underwear and swimwear line featured in numerous publications and many fashion editorials. Sold at specialty boutiques and multiple e-commerce platforms.

Experience
05/2015 to Current
Freelance Brand Strategist ASAF GANOT － New York City, NY
01/2015 to 03/2015
Freelance Designer TERRY CYCLE － Mohnton, PA
05/2013 to 01/2015
Senior DesignerDOLFIN SWIMWEAR Men's Swimwear － Mohnton, PA
  • Hired to revamp existing men's line, expand and launch new ranges and categories.
  • Working closely with sales team in understanding the needs and opportunities.
  • Purchase artwork and prints to fit into stories.
  • Source and develop fabric with overseas factories for production purposes.
  • Attend fabric and trim tradeshows to create relationships with worldwide vendors.
  • Engineering the line to work within pricing strategies.
  • Sketch and illustrate for concept and create tech-packs.
  • Set direction of fit and worked with pattern maker and sewers in fit meetings to approve protos and final fits on a live model.
  • Ensured product is consistent with market trends while maintaining brand identity and athlete aesthetic.
10/2014 to 12/2014
Product Development Consultant BWET SWIMWEAR － New York, NY
04/2014 to 07/2014
Product Development Consultant GARCON MODEL － New York City, NY
01/2011 to 01/2013
Account ExecutiveSWIMWEAR ANYWHERE INC － Mohnton, PA
  • Michael Kors, MMK, and Marc by Marc Jacobs Swimwear Contributed my men's swimwear knowledge during fittings and line reviews for sister company TYR.
  • Forecasted buying projections to determine production cuttings.
  • Tracked production schedule and shipping.
  • Worked with buyers on open-to-buys and identifying market opportunities and product initiatives.
  • Monitored selling reports tracking best / worst sellers.
  • Managed order fulfillments and deliveries.
  • Worked closely with the design team in developing & merchandising the new lines.
  • Offering feedback from the buyers and conveying what top sellers were.
  • Bridging the creative and the numbers business side.
  • Created look books and informational packets for the buyers using InDesign to facilitate smooth buy.
  • Worked closely with marketing team to enhance the presentation of the lines in all marketing material.
  • Stepped in as stylist for Vince Camuto spring 2013 look book.
  • Worked in depth with SVP of Sales to create sales plans based on projections.
  • Presented the MBMJ swim line each season, as well as recapping quarterly, to MJ Int.President Robert Duffy.
01/2007 to 01/2011
Founder and Creative DirectorKYLE KING UNDERWEAR & SWIMWEAR － Mohnton, PA
  • Designed the concepts and overall look and feel of each line.
  • Analyzed competitors and industry trends.
  • Developed strong understanding of customer.
  • Drafted the patterns of each garment, created initial samples, and guided the making of sequential samples taking into consideration noted adjustments during model fittings.
  • Sourced fabrics from Italy, Canada, Peru, Sri Lanka, and Turkey.
  • Monitored their production schedule.
  • Negotiated with vendors to secure materials, terms and timely deliveries.
  • Created tech packs for the factory, facilitating clear communication on garment specifications and end result.
  • Managed every facet of production lifecycle- on sewing floor in Los Angeles and with overseas factories.
  • Maintained luxury brand integrity from product to presentation; marketing materials, website, and print.
  • Produced photo shoots for marketing material, website, and look books.
  • Negotiated with agents to secure a strong team for each shoot, whilst still maintaining designated budget.
  • Communicated regularly with overseas mills and vendors for the development of fabrics, trims, garment washes, styling details, prototype samples and production samples.
01/2003 to 01/2007
Associate Menswear DesignerJOHN BARTLETT － New York, NY
  • Managed design calendar in conjunction with merchandising and sourcing departments.
  • Facilitated design development with Mr.
  • Bartlett through all stages of the design process from initial color and concept boards through design, technical packets and final garment production fittings.
  • Worked closely with graphic designer to create seasonal branding and graphics for knits.
  • Revisited successful products and evolving it for new seasons.
  • Executed seasonal presentations with menswear press editors.
  • Tracked garment process and status from proto stage to production.
  • Communicated with manufacturers & factories globally on daily basis.
01/2000 to 01/2003
Assistant Knits DesignerVIVA CASHMERE KNITS － Chicago, IL
  • Created mood boards based on trends, concepts, and inspirations.
  • Measured & logged garment measurements during fittings.
  • Inspected sales samples from factory, ensuring the quality matched specs.
  • Approved TOP samples before proceeding production.
  • Created tech packs for China office.
  • Maintained daily communication with China factory.
  • Ensured lab dips, handlooms, bulk swatches and tags were correct.
Education
Bachelor of Fine Arts: Fashion DesignINTERNATIONAL ACADEMY OF DESIGN － Chicago, IL

Fashion Design

Associate of Science: Hospitality ManagementMICHIGAN STATE UNIVERSITY － Lansing, MI

Hospitality Management

Skills
photo, book, brand identity, branding, budget, color, concept, direction, graphic designer, graphics, InDesign, market trends, marketing, market, marketing materials, marketing material, materials, meetings, merchandising, office, presentations, press, pricing strategies, design process, quality, selling, Sales, sales plans, shipping, stories, website
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Resume Overview

Companies Worked For:

  • ASAF GANOT
  • TERRY CYCLE
  • DOLFIN SWIMWEAR Men's Swimwear
  • BWET SWIMWEAR
  • GARCON MODEL
  • SWIMWEAR ANYWHERE INC
  • KYLE KING UNDERWEAR & SWIMWEAR
  • JOHN BARTLETT
  • VIVA CASHMERE KNITS

School Attended

  • INTERNATIONAL ACADEMY OF DESIGN
  • MICHIGAN STATE UNIVERSITY

Job Titles Held:

  • Freelance Brand Strategist
  • Freelance Designer
  • Senior Designer
  • Product Development Consultant
  • Account Executive
  • Founder and Creative Director
  • Associate Menswear Designer
  • Assistant Knits Designer

Degrees

  • Bachelor of Fine Arts : Fashion Design
    Associate of Science : Hospitality Management

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