Experienced marketing & brand strategist with proven record of successful brand building and driving business. Excellent leadership and project management skills. Proven ability to create brand extensions and integrated marketing partnerships from concept development through execution. Passion for brands with 360-degree brand stewardship approach. 10+ years of marketing, brand strategy, advertising, and PR experience.
HL GROUPJanuary 2015 to Current
Developing and executing tailored communications plans to strategically position fashion and lifestyle brands in the media and minds of the target consumer Pitching and securing earned media opportunities for fashion clients including FRAME Denim, TOMS Shoes, Hickey Freeman, Samuelsohn, Q&Q Watches, Echo Design, and Yael Sonia.
Leveraging media relationships across categories including fashion, lifestyle, business, entertainment, and trade to drive earned media opportunities for clients Providing strategic guidance and developing strategies for special events, collection previews, presentations and runway shows and overseeing execution from start to finish Crafting and brokering strategic partnerships to ultimately support client's business objectives Developing all media materials including press releases, company bios, media alerts and client speaking points Managing and developing nine team members including Directors, Managers, Coordinators, and Assistants.
August 2014 to January 2015FREELANCE | PUBLIC RELATIONS + BRAND CONSULTANT
Served as an independent communications extension of entrepreneurs and small businesses, actively providing personalized marketing strategy development, launch ideas, target audience identification and dedicated media relations efforts to ensure that clients' news, products and campaigns maintain top-of-mind awareness among consumers in today's fast-paced news cycle.
February 2014 to August 2014ANN TAYLOR LOFT | DIRECTOR OF PUBLIC RELATIONS
Planned and executed seasonal PR strategies and special events for the LOFT brand in the US and Canada Developed and implemented the launch strategy for ANN Inc.'s newest brand Lou & Grey Drove strategic partnerships across the department in support of brand initiatives Collaborated with marketing, social media and editorial teams to ideate and strategize story opportunities Maintained and grew external influential network of press, bloggers and influencers Cultivated and maintained positive media coverage across all outlets.
August 2013 to February 2014JOE FRESH | DIRECTOR OF PUBLIC RELATIONS & EVENTS
Developed and executed PR programs including new product launches and store openings Regularly spoke with all major fashion editors and journalists to plan, pitch and secure press opportunities Developed communication materials including press releases, lookbooks and speaking points Cultivated strong relationships with press and bloggers in print, online, broadcast and digital channels Collaborated with the social media team to streamline efforts and secure content for Joe Fresh channels.
June 2011 to August 2013LACOSTE | PUBLIC RELATIONS DIRECTOR
Developed and implemented seasonal and project-based PR strategies for the US market.
Planned and executed large scale events including NY Fashion Week runway shows, annual Coachella pool party, US Open VIP suite, seasonal press previews and new collection launches.
Played a pivotal role in the company's sponsorship program working closely with tennis pros Andy Roddick and John Isner to coordinate special activations and events to garner excitement for the brand.
Actively pitched and secured designer profiles and brand features in top-tier media.
April 2008 to June 2011LACOSTE | PUBLIC RELATIONS MANAGER
Maintained strong relationships with both editors and stylists regarding upcoming shoots and events Managed market appointments with editors and stylists, as well as celebrity fittings Implemented and managed celebrity and brand ambassador programs Produced annual and monthly PR status reports Promoted to PR Director after three years with the company.
May 2007 to April 2008VIVIENNE TAM | PUBLIC RELATIONS MANAGER
Planned, pitched and secured press opportunities for the Vivienne Tam collections and brand Managed all press and special event collateral (i.e.
press kits, lookbooks, press releases, and invitations) Acted as liaison between New York City and Hong Kong press offices Acted as point person for all celebrity wardrobing opportunities Secured, tracked and communicated public relations news and results.
LAFORCE+STEVENS AGENCYJuly 2006 to May 2007ACCOUNT EXECUTIVE
Produced and executed comprehensive seasonal and project-based brand strategies for clients including Rebecca Taylor, Allegra Hicks, Lisa Perry and Victorinox Swiss Army.
Planned and executed launch events and fashion shows/press previews for clients.
Produced monthly and quarterly status reports for all clients.
Authorized, facilitated and secured all editorial and celebrity sample requests.
April 2004 to July 2006VIVIENNE TAM | PUBLIC RELATIONS COORDINATOR
Acted as point-person for media sample requests and celebrity dressing opportunities.
Assisted with NY Fashion Week runway shows, press and in-store events.
Created & maintained organization of all communication materials including press kits and lookbooks.
Produced monthly and seasonal PR reports.
HARPER'S BAZAARJanuary 2004 to April 2004Assistant to Fashion Market Director
Corresponded with fashion house public relations teams request samples for shoots.
Kept supervisor's schedule, assisted with various administrative duties.
AUBURN UNIVERSITY2004BS: Apparel Merchandising Design and ProductionAUBURN, ALApparel Merchandising Design and Production
METASYSTEME COACHING2012Management Coaching & SDI TrainingNEW YORK, NY