Created Varsity Monitor to address the growing need for solutions to help athletic organizations support their athletes and staff in their use and management of social media, including Instagram, SnapChat, Twitter and Facebook. The company developed a proprietary approach, utilizing both technology and human analysis to help keep athletes safe online, all while minimizing the downside that social media misuse can have on athletic organizations. Varsity Monitor has an international clientele including the National Football League, Toronto Maple Leafs, Tampa Bay Buccaneers, University of Florida, Virginia, Kentucky, South Carolina and Texas.
In my role as Managing Partner, I accomplished the following:
Forex Club USA was the NFA regulated arm of international Forex Market Maker Forex Club. The company provided retail Forex software and liquidity to traders across the United States, servicing as many as 20,000 traders at any given time. I was hired as the company was transitioning their marketing to address a broader audience, and was put in place to manage the marketing and sales teams, align the messaging, and drive account growth.
Throughout my tenure, I accomplished the following:
After my success at FX Solutions, I was hired as a Principal at Capital Market Services to restructure their sales and marketing and create a more efficient and effective customer acquisition process. With offices in NY, Bermuda, Shanghai, Tokyo and St. Petersburg, I had 45 direct reports and had to create global marketing messaging that supported both the customer needs and the company value proposition. As a key member of the executive team, I was also responsible for cross functional strategic decisions across the company.
As CMO, I accomplished the following:
At the time of my employment, FX Solutions was a startup in the burgeoning retail Forex market, with 18 employees. I was hired to formalize the sales and marketing activities for the company across all segments and drive customer acquisition and revenue growth. Over my tenure, the company grew 1,000% in customer accounts, with 47,000 in 2007, and revenue exceeded $75MM. As an Executive Team Member, I was instrumental in leading the company through its liquidity event, an acquisition by Francisco Partners for $275MM in April 2007.
During my time at FX Solutions, I accomplished the following:
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