Visionary marketing executive with 20+ years of progressively increasing expertise in CRM/relationship marketing, digital marketing, strategic planning, people analytics, social media and project management. Passionate about how people connect with each other and brands and believes in the importance of compatibility in order to drive meaningful results. Excels in assembling and managing cross-functional teams that drive innovation, creativity with exceptional execution. Specializes in acquisition and retention of customers (B2B/B2C) and revenue growth/profitability. Exceeds challenges with high-energy, critical thinking, outstanding communication skills and a balance of innovation, creativity, optimism, and integrity. Expertise in
Generated new business through media sales targeting automotive, retail, travel, and luxury goods for Tennis Magazine, Cruising World, Sailing World, American Homestyle Magazine and Real Media.
Initiated comprehensive understanding of media habits for our clients to produce and manage multi-channel media plans for Shutters on the Beach, Beverly Center, La Quinta Resort & Club, and the Kapalua Bay Hotel,
Generated local and national media plans for Hyundai Automotive launch and sustaining advertising plans
CRM Professional Certification, 2001
Marketing, Customer Relationship Management, Client Services, Brand Marketing, Budget, Budgets, Consumer Products, Ecommerce, Product Development, Social Media Marketing, Retail Marketing, Segmentation, Online Marketing, Landing Page Optimization, Strategic Planning, Advertising, Digital Marketing, Outstanding Communication Skills, Project Management, Relationship Marketing, Leadership, Self Motivated, Management
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