Looking to become an integral part of a company's success by utilizing my experience and vast
skill set in a challenging Campaign/Project Operations management position. Program Management ! Solution Implementation ! Innovative and Creative Development
Client Management ! Branding Methodologies ! Campaign Consultant ! Digital Marketing Social Media ! Market Research ! Analytics
10/2013 to Current
Founder and CEOSocialite Marketing Solutions － Los Angeles, CA
Socialite specializes in events and promotions, guerrilla marketing, trade shows, affiliate, and word of mouth marketing.
Our mastermind team utilizes mobile marketing applications, web and graphic design, social media and content creation to enhance and each personalized campaign.
We leave an unforgettable impression on every person that comes in our path, thus creating a wealth of brand awareness and knowledge for our target audience.
Business Development Building Media Kit Lead generation and proposals Project Management Budgeting and Annual Forecasting Building Information Modeling Managing developers.
04/2013 to 11/2013
Director of EventsYellO Advertising － Los Angeles, CA
Market Expansion and Acquisition.
Creative and execute integrated marketing campaigns form start to finish.
Streamline business systems, structure and procedures.
08/2009 to 08/2013
OgilvyAction － Los Angeles, CA
Managed Los Angeles Team for Nokia Lumia 1020 integrated guerrilla and digital campaign, winning bonus for team with the most sales in the market Event location scout for SC Johnson's Glade tour: Responsible for finding efficient locations to saturate the market and insure the highest amount of quality consumer impressions Managed hiring process for Barefoot and Gallo Wine's west coast in-store promotions Go Social" B2B Sales: Enrolled 44% of visited merchants by creating an offer that is marketed on social networks such as Facebook and Foursquare encouraging the use of American Express Developed client relationships, acting as a liaison between the account team and client Managed the Perform Pain Reliever booth at the 2011 Rock'n'roll Marathon, worked directly with the client providing samples to over 15,000 people American Express Merchant Visit Program: conducted over 3,500 merchant visits throughout California, resulting in 80% placement of permanent signage to decrease card suppression Mentor and trainer for new representatives during American Express merchant visit program Conducted audits for various OgilvyAction programs HSBC Events: Managed events including the USA Tennis match and LA Food and Wine Festival Trade shows: Solar Power Convention, Dwell on Design, Home Show, NBAA.
Kleenex Share Program: Field manager for two consecutive years, accomplishing the Marketer Magazine's Experiential and Digital Campaign of the Year Budgeting and expense reporting for all assigned programs Managed CeraVe Skin Product's 2010, 2011, 2013 Experiential marketing USA Swimming campaign, implemented digital technology for sharing on social media Lenovo Campaign: Educating sales representatives on the key selling points helping to build their confidence and supply them with the ability to market and sell the product Executed SC Johnson's nationwide Glade Fragrance Collection's experiential marketing program, voted top campaign of 2010 in the Event Marketers Magazine.
Emphasized creativity and sales skills to construct dynamic ways to influence consumers at the point of purchase and leave lasting impression of the brand Managed SCJohnson's Edge Shave Gel's nationwide experiential marketing program, encompassing guerilla marketing and brand awareness events on college campuses Worked in partnership with Arizona State's school newspaper and campus to advertising support for promotional events as well as created content and management of 'Get Your Edge' Facebook Brand Page FREELANCE PROJECTS Barber Tech, Production Equipment Marketing at NAB 2014 Las Vegas Opulen Studio Event Coordinator, 2012 Fashion Soirée Big Sky Industries, Technology Marketing at ShoWest 2011 Las Vegas.
Bachelor of Arts: CommunicationArizona State University － Tempe, AZCommunication The Association of Human Communication at ASU Member
Intercultural and Interpersonal Communication Studies Department
Research Assistant, Spring 2008. ! Conducted interview case studies and research developed around cross culture adaptation ! Analyzed and coded data found using Microsoft Outlook, transcribed into Excel spread sheets