Results oriented sales and marketing professional specializing in wireless technologies and components. An accomplished and dynamic field salesperson, my expertise lies primarily in the RF & Microwave device arena. Self motivated, articulate, with a knack for creating and maintaining customer relationships, my passion for technology compliments a strong work ethic and high level of productivity.
Currently as a manufacturers rep, responsibilities include strategic sales account development for RF & MW OEMs. Utilizing a demand creation model, the sales district was considered ROW with less than <$1.5m in="" sales="" initially="" which="" then="" grew="" to="" a="" current="" annual="" revenue="" of="" over="" $8m="" in="" 3="" years.="" customer="" count="" increased="" from="" 3="" oems="" to="" over="" 25="" key="" accounts="" while="" increasing="" sales="" year="" over="" year="" by="" 10-20%.="" major="" market="" segments="" include="" test="" and="" instrumentation,="" aerospace="" and="" defense,="" optical,="" wireless="" infrastructure="" and="" broadcast.="">$1.5m>
Independent contractor specializing in wireless technologies for the private equity financial community. As a consultant, my recommendations and analysis of various wireless technology portfolios and business models motivated financial investors and venture capitalists looking to fund start ups and/or loan established business money for research and development.
Part of a management troika responsible for key supplier relationships contributing 60% of total revenue for a $400m global RF & MW distributor. Tasks included supplier collaboration for developing global sales programs with training specific to new product introductions. Created integrated marketing communications programs for Tier 2 suppliers with promising new RF technologies while building brand recognition. Sales evangelist for new process technologies (i.e. MEMS, GaN, SoC, RfCMOS ) from Tier 2/3 component manufacturers resulting in significant gains in market share and revenue. Published author for technical trade articles and opinion commentaries.
Responsible for design wins from concept to production with strategic accounts. Surpassed revenue goals in eight consecutive quarters, winning top USA sales awards, two years in a row. Served as mentor to junior team members and assisted team in training as well as defining sales strategies with business plans.
Part of a new management team for a broad line component distributor who recently expanded geographically via acquisition. The inherited sales team was under performing on all levels and lacked strategies and goals. Increased sales by developing, initiating and managing a new program specific to RF components only and increased revenue from zero to ten million dollars in less than 14 months.
After two consecutive years of exceeding sales quotas for Latin American sales, a promotion and relocation in 1991 brought me San Jose, CA to start up a new sales office for RF and MW components. Tasked with establishing a new regional location, developing an account base, forming vendor alliances and creating new sales opportunities while staffing up, it was a typical a start up environment that quickly proved successful. At the end of my tenure, sales were over twelve million a year.
WCA - Wireless Communications Alliance
IEEE Women in Engineering, WIE
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