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Field & Channel Marketing Manager Resume Example

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FIELD & CHANNEL MARKETING MANAGER
Professional Summary
  • Performance-driven marketing strategist, skilled in creating marketing plans and helping lead successful product launches, promotions and development. Experienced in SEO content creation, social media audience engagement and brand management. Forward-thinking professional offering more than 10 years of experience working in demanding, deadline- driven environments. Energetic team player able to support sales staff by providing sales data, budget forecasts, and new product information whist relaying customer services requests. Core Strengths
  • Marketing strategy
  • Content development
  • Data driven
  • Communication planning
  • Strategic planning
  • Campaign management
    • Skills
    • Approach
    • Budgets
    • Budget
    • Business development
    • Cold calling
    • Concept
    • Content
    • Conversion
    • Client
    • Clients
    • Email
    • Frame
    • Logistics
    • Logo
    • Managing
    • Marketing plans
    • Marketing strategies
    • Marketing
    • Materials
    • Outside sales
    • Presentations
    • Product Marketing
    • Producing
    • Speaking
    • Sales
    • San
    • Shipping
    • Strategic
    Work History
    Field & Channel Marketing Manager, 04/2019 to Current
    Aerohive Networks – Milpitas, CA
    • Collaborate with sales to increase brand awareness and enhance business development by building and maintaining relationships with 10 strategic partnered accounts.
    • Managing distribution of MDF to help measure ROI.
    • Oversee New Logo Proof of Concept Spiff program that provided partners incentive to bring in business, resulting in $1.5M in opportunities YTD in 2019.
    • Planned and executed new Wi-Fi 6 roadshow series across 10 cities in Western U.S.
    • And Canada producing over $500k in direct opportunities.
    • Collaborated with Marketing Operations to create SFDC dashboards to track specific program leads, direct and partner opportunities, and ROI.
    Field Marketing Manager, 06/2017 to 04/2019
    Aerohive Networks – Milpitas, CA
    • Directed customer leads to sales department for further assistance and follow up.
    • Strategically coordinated with Channel Partners to organize joint marketing programs and events bringing in over $250k in opportunities.
    • Provided monthly event performance reports, event budgets, metrics, and follow up to sales field and management.
    • Managed lead flow from event to Marketing Ops team for Pardot and Salesforce importing and tracking.
    • Created landing pages for pre and post-events, helping to track registration and attendance for both Aerohive and partnered events.
    • Assisted with coordination of 12 regional Partner Roadshows including onsite venue management, presentation logistics, and post-event follow-up.
    • Established and set up at least 6 per quarter joint webinars with customers and partners for local lead generation.
    Field Marketing Specialist, 04/2016 to 06/2017
    Aerohive Networks – Milpitas, CA
    • Planned and executed all elements of regional customer and prospect events in West, North Central, and North East regions in the U.S.
    • Worked with Area Vice Presidents in West and North to build field marketing plans within budget parameters.
    • Coordinated with Demand Gen and Product Marketing teams for content and speaking opportunities.
    • Helped to drive attendance to events through email marketing and social media.
    • Communicated marketing activities, campaigns, and events with sales team and track in America's calendar.
    • Assisted with producing, prepping, tracking, shipping and maintaining event equipment and materials.
    • Worked with ODR (Opportunity Development Representatives) and sales to ensure leads are properly routed and followed up within 24-72 hour time frame.
    • Actively participated in weekly sales calls across territories aligning corporate marketing strategies with sales initiatives.
    Opportunity Development Representative, 02/2015 to 03/2016
    Aerohive Networks – Sunnyvale, CA
    • Researched potential clients and markets to prepare for appointments to both inside and outside sales teams.
    • Proactively managed client and prospect correspondence and recorded all tracking and communications through Salesforce.
    • Conferred with existing and potential customers to assess requirements and propose optimal Cloud Managed Wireless solutions.
    • Used LinkedIn, Discover Org, Hoovers, Salesforce to produce more than 100 fresh leads each quarter and maintained solid 80% conversion rate.
    Inside Sales Representative, 10/2014 to 01/2015
    Main Street Hub – San Francisco, CA
    • Sold social media marketing solutions to SMB's such as restaurants, spa and salons, doctors and dentists, and to retailers with consultative approach, educating businesses on how to better utilize social media and customer review sites.
    • Managed entire sales cycle (1-3 calls) in Salesforce from prospecting to cold calling to close.
    • Made high volume of cold calls (100+) and presentations daily.
    • Met 150% of sales quota in 1st 2 months of ramping.
    • Awarded "MVP" in November for sales and work-ethic.
    • Awarded "Elevate Others" in December for creating high energy and positive environment for San Francisco sales location.
    Customer Account Manager, 09/2009 to 01/2014
    Kapstone Container Corporation
    Customer Service Representative, 09/2004 to 09/2009
    Georgia Pacific Corporation
    Purchasing Agent, 11/2003 to 09/2004
    Georgia Pacific Corporation
    Education
    Bachelor of Arts: Intercultural CommunicationSan Francisco State University - San Francisco, CA
    Work History
    Field & Channel Marketing Manager, 04/2019 to Current
    Aerohive Networks – Milpitas, CA
    • Collaborate with sales to increase brand awareness and enhance business development by building and maintaining relationships with 10 strategic partnered accounts.
    • Managing distribution of MDF to help measure ROI.
    • Oversee New Logo Proof of Concept Spiff program that provided partners incentive to bring in business, resulting in $1.5M in opportunities YTD in 2019.
    • Planned and executed new Wi-Fi 6 roadshow series across 10 cities in Western U.S.
    • And Canada producing over $500k in direct opportunities.
    • Collaborated with Marketing Operations to create SFDC dashboards to track specific program leads, direct and partner opportunities, and ROI.
    Field Marketing Manager, 06/2017 to 04/2019
    Aerohive Networks – Milpitas, CA
    • Directed customer leads to sales department for further assistance and follow up.
    • Strategically coordinated with Channel Partners to organize joint marketing programs and events bringing in over $250k in opportunities.
    • Provided monthly event performance reports, event budgets, metrics, and follow up to sales field and management.
    • Managed lead flow from event to Marketing Ops team for Pardot and Salesforce importing and tracking.
    • Created landing pages for pre and post-events, helping to track registration and attendance for both Aerohive and partnered events.
    • Assisted with coordination of 12 regional Partner Roadshows including onsite venue management, presentation logistics, and post-event follow-up.
    • Established and set up at least 6 per quarter joint webinars with customers and partners for local lead generation.
    Field Marketing Specialist, 04/2016 to 06/2017
    Aerohive Networks – Milpitas, CA
    • Planned and executed all elements of regional customer and prospect events in West, North Central, and North East regions in the U.S.
    • Worked with Area Vice Presidents in West and North to build field marketing plans within budget parameters.
    • Coordinated with Demand Gen and Product Marketing teams for content and speaking opportunities.
    • Helped to drive attendance to events through email marketing and social media.
    • Communicated marketing activities, campaigns, and events with sales team and track in America's calendar.
    • Assisted with producing, prepping, tracking, shipping and maintaining event equipment and materials.
    • Worked with ODR (Opportunity Development Representatives) and sales to ensure leads are properly routed and followed up within 24-72 hour time frame.
    • Actively participated in weekly sales calls across territories aligning corporate marketing strategies with sales initiatives.
    Opportunity Development Representative, 02/2015 to 03/2016
    Aerohive Networks – Sunnyvale, CA
    • Researched potential clients and markets to prepare for appointments to both inside and outside sales teams.
    • Proactively managed client and prospect correspondence and recorded all tracking and communications through Salesforce.
    • Conferred with existing and potential customers to assess requirements and propose optimal Cloud Managed Wireless solutions.
    • Used LinkedIn, Discover Org, Hoovers, Salesforce to produce more than 100 fresh leads each quarter and maintained solid 80% conversion rate.
    Inside Sales Representative, 10/2014 to 01/2015
    Main Street Hub – San Francisco, CA
    • Sold social media marketing solutions to SMB's such as restaurants, spa and salons, doctors and dentists, and to retailers with consultative approach, educating businesses on how to better utilize social media and customer review sites.
    • Managed entire sales cycle (1-3 calls) in Salesforce from prospecting to cold calling to close.
    • Made high volume of cold calls (100+) and presentations daily.
    • Met 150% of sales quota in 1st 2 months of ramping.
    • Awarded "MVP" in November for sales and work-ethic.
    • Awarded "Elevate Others" in December for creating high energy and positive environment for San Francisco sales location.
    Customer Account Manager, 09/2009 to 01/2014
    Kapstone Container Corporation
    Customer Service Representative, 09/2004 to 09/2009
    Georgia Pacific Corporation
    Purchasing Agent, 11/2003 to 09/2004
    Georgia Pacific Corporation
    Skills
  • Approach, budgets, budget, business development, cold calling, Concept, content, conversion, client, clients, email, frame, logistics, Logo, Managing, marketing plans, marketing strategies, marketing, materials, outside sales, presentations, Product Marketing, producing, speaking, sales, San, shipping, strategic
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    Resume Overview

    Companies Worked For:

    • Aerohive Networks
    • Main Street Hub
    • Kapstone Container Corporation
    • Georgia Pacific Corporation

    School Attended

    • San Francisco State University

    Job Titles Held:

    • Field & Channel Marketing Manager
    • Field Marketing Manager
    • Field Marketing Specialist
    • Opportunity Development Representative
    • Inside Sales Representative
    • Customer Account Manager
    • Customer Service Representative
    • Purchasing Agent

    Degrees

    • Bachelor of Arts : Intercultural Communication

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